How to Automatically Give Loyalty Points After Typeform Submissions
Collecting customer feedback through surveys creates a win-win opportunity that most businesses miss. You get valuable insights about your products and services, while customers receive immediate rewards for their time and honest opinions.
The challenge lies in manually processing hundreds of survey responses and distributing rewards one by one. This tedious process eats up hours that could be spent on strategic work, and delays often frustrate customers who expect instant gratification for their participation.
Smart businesses automate this entire workflow to reward survey participants instantly while capturing feedback that drives real improvements. The right automation setup eliminates manual data entry, prevents duplicate rewards, and creates a seamless experience that encourages future participation.
Ready to reward every form submission automatically?
Set it up once and watch customer engagement grow.
MESA Template ID
reward-customers-loyalty-points-form-completion
In this article:
Step-by-step: Reward Typeform submissions with loyalty points automatically
Time needed: 5 minutes
This workflow automatically rewards customers with loyalty points whenever they complete your Typeform surveys, encouraging engagement while strengthening customer relationships through your LoyaltyLion program.
- Set up the Typeform trigger
Start this workflow with new Typeform submissions. You’ll need to select which form you want to track and ensure one of your form questions collects the customer’s email address, as this will be used to identify the customer in your loyalty program.
- Find the customer in LoyaltyLion
Next, search your LoyaltyLion customers using the email address provided in the Typeform submission. This step retrieves the customer’s account information and merchant ID, which are necessary to add points to their loyalty account.
- Award loyalty points to the customer
Once the customer is identified, this action automatically adds the specified number of points (defaulted to 100 points) to their LoyaltyLion account with a clear reason notation like “Bonus points for survey response.”
- Turn “On” and run your workflow
Turn the workflow On and submit a test response to your Typeform to verify everything works correctly. Check that the points appear in the customer’s LoyaltyLion account with the proper reason code. Once you confirm the workflow operates as expected, it will run automatically for all future form submissions.
One simple setup, and every form submission earns loyalty points.
Takes about 5 minutes to configure your point amount and message.
MESA Template ID
reward-customers-loyalty-points-form-completion
Setting up Typeform loyalty point automations tips
1. Choose rewards that match your survey complexity
Short feedback forms deserve smaller point values (10-25 points), while detailed market research surveys warrant higher rewards (50-100+ points). Your participants will feel fairly compensated when the reward matches their time investment. For example, a quick product rating form might offer 15 loyalty points, while a customer journey survey could provide 75 points plus a bonus for completion.
2. Set up approval workflows for high-value rewards
Before automatically distributing expensive rewards or large point values, route submissions through an approval step. This lets you review responses for quality and legitimacy while preventing abuse. MESA’s approval tool can route submissions based on criteria you define—like detailed descriptions or duplicate email addresses—so you maintain control over your reward budget.
3. Create automation paths for different survey types
Not every Typeform needs the same reward structure. Build separate automations for customer feedback surveys, product reviews, market research, and referral forms. Each can have its own point values, reward types, and distribution rules. This approach lets you optimize rewards for specific business goals rather than using a one-size-fits-all system.
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4. Use conditional logic to reward based on response quality
Set up your automation to evaluate responses before distributing points. For instance, you might require a minimum word count in open-text fields or award bonus points for detailed feedback. MESA can check if responses meet your quality standards and adjust rewards accordingly, ensuring you’re investing in valuable customer insights.
5. Create customers in your loyalty program automatically for new respondents
Set up a conditional path that checks if the respondent exists in LoyaltyLion—if they don’t, automatically create their customer profile before awarding points. This ensures first-time survey participants can immediately start earning rewards, turning their initial interaction into the beginning of a loyalty relationship.
Reasons to automate Typeform loyalty point distribution
Turn surveys into genuine relationship builders
Instead of treating surveys as one-way data grabs, automated loyalty rewards create a real exchange of value. Your customers invest their time and thoughts, and you immediately acknowledge that investment with points they can actually use. This transforms routine feedback collection into a relationship-building opportunity.
Capture feedback from your most valuable customers
Your loyal customers are often the quietest about problems but the most willing to help you improve. When you reward survey participation with loyalty points, you’re essentially paying your best customers to share insights they might otherwise keep to themselves. These customers already understand your products deeply, making their feedback incredibly valuable for product development and service improvements.
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Reduce survey abandonment with immediate gratification
People start surveys with good intentions but often abandon them halfway through when they remember they’re giving away their time for free. Knowing they’ll receive loyalty points upon completion gives participants a compelling reason to finish what they started, leading to higher completion rates and better data quality.
Create anticipation around your survey campaigns
When customers know your surveys come with reward points, they actually look forward to receiving them. Your survey invitations become welcome messages rather than interruptions, and customers may even ask when the next survey is coming. This completely flips the typical survey dynamic from pushy to pull-based marketing.
Build a feedback loop that rewards engagement over customer complaints
Most businesses only hear from customers when something goes wrong. Automated loyalty rewards for survey participation encourage your satisfied customers to speak up too, giving you a more balanced view of customer sentiment. You’ll hear about what’s working well, not just what needs fixing.
Test new reward thresholds without manual tracking
Automated systems let you experiment with different point values for different survey types without the administrative headache. You can A/B test whether 50 points generates better response rates than 25 points, or offer bonus points for longer surveys, all while the system handles the distribution automatically.
Frequently asked questions
The easiest way is through MESA’s automation platform. You can connect Typeform directly to popular loyalty platforms like LoyaltyLion, Rivo, or Stamped.io without any coding. When someone completes your survey, MESA automatically triggers the reward distribution to your chosen loyalty program. This takes about 5 minutes to set up and works reliably in the background.
Set up a workflow that triggers immediately after form submission. MESA can capture the respondent’s email from Typeform and automatically award points to their loyalty account. You can also add conditions like checking if it’s their first submission or if they answered specific questions. This ensures rewards are distributed fairly and according to your program rules.
Use MESA’s built-in Filter tool. You can set up conditions that check if someone has already received rewards for that specific form within a certain timeframe. Another approach is to track submissions by email address and only award points for the first completion. MESA also supports approval workflows where duplicate submissions are flagged for manual review before rewards are distributed.
Next steps…
Whenever you’re ready, here are 3 simple ways we can help you get more done:
- Try MESA free. The best way to get started is sign up today. Every plan includes a 7-day free trial free so you can get your workflow running properly.
- Browse pre-made templates. Our pre-built workflow templates are a great way to get started with automation.
- Talk to our experts. We can personalize any template, provide guidance for custom workflows or, simply build workflows for you. Contact us.
