{"id":84,"date":"2020-04-24T10:51:10","date_gmt":"2020-04-24T10:51:10","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/2020\/04\/24\/how-famsf-increased-membership-sales-22-in-3-months-with-mesa\/"},"modified":"2025-04-08T22:23:10","modified_gmt":"2025-04-08T22:23:10","slug":"how-famsf-increased-membership-sales-22-in-3-months-with-mesa","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/how-famsf-increased-membership-sales-22-in-3-months-with-mesa\/","title":{"rendered":"How FAMSF Increased Membership Sales 22% in 3 Months with MESA"},"content":{"rendered":"
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In San Francisco, California, the Fine Arts Museums of San Francisco<\/a> (“FAMSF”), is an organization comprised of two two incredible, world-renowned art museums: the de Young and Legion of Honor.<\/p>\n\n\n\n

As part of their mission, FAMSF operates shops with a distinguished selection of art, books, posters, prints, and home decor items for purchase both on and offline.<\/p>\n\n\n\n

<\/span>Problem<\/strong><\/span><\/h2>\n\n\n\n

FAMSF needed its digital Shopify storefront to integrate with the back-office systems it relies on for inventory, fulfillment, and membership.<\/p>\n\n\n\n

Bradley Platz, Assistant Director of eCommerce, Retail Operations Department, turned to FAMSF\u2019s Merchant Success Manager at Shopify Plus for a recommendation on a custom integration between the various systems. Their representative recommended MESA and Platz reached out immediately.<\/p>\n\n\n\n

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Our goal was to serve our members and customers, and in order to serve them well, we had to know who they were. We looked at a lot of options for how to achieve that goal.<\/p>\nBradley Platz, Assistant Director of eCommerce, Retail Operations<\/cite><\/blockquote>\n\n\n\n

<\/span>Solution<\/strong><\/span><\/h2>\n\n\n\n

FAMSF used MESA to bridge communications between their Shopify Plus store and the FTP<\/a> and custom REST API’s in their tech stack. This allows them to continue using the electronic systems their organization depends on, while keeping data in sync and up to date. Due to MESA’s flexible nature, all systems were able to be integrated quickly and reliably.<\/p>\n\n\n\n

<\/span>Results using MESA<\/strong><\/span><\/h2>\n\n\n\n

Within three months of launching with MESA, membership sales have increased 22% and FAMSF’s online store now drives an average of $10,000\/month in membership renewals. FAMSF’s members also appreciate the integration because now they can purchase exclusive items and use their members-only discount when shopping online.<\/p>\n\n\n\n

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MESA helped us set up our integration in a smart way that didn\u2019t diminish any of the features within Shopify or potentially restrict us from utilizing new features that came out down the road.<\/p>\nBradley Plat, Assistant Director of eCommerce, Retail Operations<\/cite><\/blockquote>\n\n\n\n

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What to do next…<\/h4>\n

The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n

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  1. Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n
  2. Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n
  3. Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n
  4. Get free workflow setup<\/strong><\/a> \u2014 MESA’s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div>\n\n\t\n
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