{"id":5900,"date":"2022-12-20T06:00:00","date_gmt":"2022-12-20T06:00:00","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/blog\/?p=5900"},"modified":"2025-12-13T01:48:30","modified_gmt":"2025-12-13T01:48:30","slug":"how-to-make-product-videos-for-shopify","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/","title":{"rendered":"How To Make Product Videos For Your Shopify Store And Scale Sales"},"content":{"rendered":"\n<p>When it comes to effectively increasing product sales, video marketing is one of the least-used marketing techniques. Your potential customer browsing products from a Shopify online business wants to understand the main features before making purchasing decisions. There is no better <a href=\"https:\/\/www.getmesa.com\/blog\/11-marketing-automation-workflows-for-shopify-stores\/\">marketing strategy<\/a> to persuade potential buyers than showing its key features in a video.<\/p>\n\n\n\n<p>To interact with potential customers, any ecommerce business can use a compelling product video and how-to explainer video. <\/p>\n\n\n\n<p>We will walk you through the popular video strategy tactics marketing professionals use that inspire viewers, maintains viewers&#8217; attention, and helps acquire new customers.<\/p>\n\n\n\n<p class=\"inline-cta\">Ready to save time by automating your marketing campaigns? <a href=\"http:\/\/app.getmesa.com\/install\" target=\"_blank\" rel=\"noreferrer noopener\">Try MESA today<\/a>\u00a0to easily manage those workflows for your business.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#What-exactly-is-a-product-demo-video\" >What exactly is a product demo video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#What-are-the-marketing-advantages-of-using-product-videos\" >What are the marketing advantages of using product videos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#How-to-create-product-videos-for-Shopify-to-boost-sales\" >How to create product videos for Shopify to boost sales?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#1-Stop-motion-product-videos\" >1. Stop motion product videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#2-360-degree-product-videos\" >2. 360-degree product videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#3-How-to-and-product-demo-videos\" >3. How-to and product demo videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#4-Product-review-videos\" >4. Product review videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#5-Green-screen-videos\" >5. Green screen videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getmesa.com/blog\/how-to-make-product-videos-for-shopify\/#Product-Videos-Wrap-up\" >Product Videos Wrap-up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-exactly-is-a-product-demo-video\"><span class=\"ez-toc-section\" id=\"What-exactly-is-a-product-demo-video\"><\/span>What exactly is a product demo video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image w-100\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/dbd15a9b-18dc-4954-85b5-fad4e95296c9.png\"><img decoding=\"async\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/dbd15a9b-18dc-4954-85b5-fad4e95296c9.png\" alt=\"video strategy for Shopify\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>One of the best video marketing tools that an ecommerce website can use to sell products online is an explainer video. This is true for both B2C and B2B eCommerce too. <\/p>\n\n\n\n<p>Product demo videos allow you to highlight the product&#8217;s key features to potential customers what your product or service can achieve as their first impression. This helps them understand the product without having to read an instruction manual or visit a store to see it in action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-marketing-advantages-of-using-product-videos\"><span class=\"ez-toc-section\" id=\"What-are-the-marketing-advantages-of-using-product-videos\"><\/span>What are the marketing advantages of using product videos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The viewer watches compelling product videos even though they are unaware it can be a sales pitch. Videos might also highlight the actual product-solving pain points that would improve the customers lives. The best product video examples drive attention to your brand, and your Shopify business, all while bringing in happy customers and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-product-videos-for-shopify-to-boost-sales\"><span class=\"ez-toc-section\" id=\"How-to-create-product-videos-for-Shopify-to-boost-sales\"><\/span>How to create product videos for Shopify to boost sales?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers who are just browsing your Shopify online store will definitely watch the product videos before adding it to their cart. The user is more likely to purchase if they are impressed with the product video production and because they&#8217;re watching the final product in &#8220;real&#8221; life.<\/p>\n\n\n\n<p>You&#8217;re losing out on prospective consumers and sales if your Shopify store or social media account does not feature compelling product videos. <\/p>\n\n\n\n<p>You can easily integrate product videos into your product pages using one of the numerous useful applications available in the Shopify app store. (Check out our guide on the <a href=\"https:\/\/www.getmesa.com\/blog\/best-shopify-apps-for-explosive-growth\/\">Best Shopify Apps<\/a>)<\/p>\n\n\n\n<p>Specifically, video-creating tools are powerful to help <a href=\"https:\/\/invideo.io\/make\/video-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">make a video online<\/a> for the Shopify store. They can easily edit your product videos to help sell products more quickly.&nbsp;<\/p>\n\n\n\n<p>Here is a quick guide with step-by-step instructions on how to create a product video example for your online business. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-stop-motion-product-videos\"><span class=\"ez-toc-section\" id=\"1-Stop-motion-product-videos\"><\/span>1. Stop motion product videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stop-motion is a technique that gives inanimate objects life by moving them in tiny movements, one single frame at a time. To give the impression of motion, a collection of photos is put together quickly. Use your smartphone instead of a costly professional camera; it will produce the same effect.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/how-to-make-product-videos-for-your-shopify-store-and-scale-sales.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"747\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/how-to-make-product-videos-for-your-shopify-store-and-scale-sales.gif\" alt=\"stop-motion product video example\" class=\"wp-image-5922\"\/><\/a><\/figure>\n\n\n\n<p>All you have to do to create a creative stop-motion <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\" target=\"_blank\" rel=\"noopener\">video marketing<\/a> is first, to take images, and edit everything together with software. Try using the Green Screen video editor function in Clipchamp if you don&#8217;t have a plain white background to film against. <\/p>\n\n\n\n<p>By showing products this way to potential customers, stop-motion product movies are a distinctive approach that increases overall happiness from the viewer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-360-degree-product-videos\"><span class=\"ez-toc-section\" id=\"2-360-degree-product-videos\"><\/span>2. 360-degree product videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A 360-degree product video is undoubtedly the perfect solution if you&#8217;re seeking a simple approach to promoting and selling products online. Nothing is worse than having access to only the front and back of product photographs. It prevents shoppers from seeing how the object appears on the body or in use.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/1e4e422b-cde2-4649-8898-6e981573438a.png\"><img decoding=\"async\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/1e4e422b-cde2-4649-8898-6e981573438a.png\" alt=\"360 product videos\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Rotate your camera or smartphone 360 degrees around your product while holding it in your hand or setting it down on a flat, unobstructed surface. If preferred, you can also use a green-screen to help remove the background. This quickly produces an educational 360-style product video example that you can share on your Shopify storefront. <\/p>\n\n\n\n<p>Last tip: Remember to include your company&#8217;s logo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-how-to-and-product-demo-videos\"><span class=\"ez-toc-section\" id=\"3-How-to-and-product-demo-videos\"><\/span>3. How-to and product demo videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If products are displayed in real-time, on a model, or in a promotional film, a potential customer will more likely become a repeat purchaser. Videos of product demonstrations show the item in its natural setting, showcasing all of its important features.<\/p>\n\n\n\n<p>Your Shopify storefront will benefit greatly from the addition of how-to videos and promotional movies showing the product in use. <\/p>\n\n\n\n<p>They are more akin to a quick lesson-style video that provides prospective customers with all the different features they need to be aware of before making a purchase. How-to videos give your brand a personality and greatly increase viewer trust and credibility with your business.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/476f02a6-231a-48e1-afed-29c796b5f2c3.png\"><img decoding=\"async\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/476f02a6-231a-48e1-afed-29c796b5f2c3.png\" alt=\"how-to product videos\"\/><\/a><\/figure>\n\n\n\n<p>Since how-to videos are so valuable in the decision-making process, 90% of Shopify sales come from customers who have viewed them. <\/p>\n\n\n\n<p>Very few buyers read the instructions when their order arrives. Hence, create how-to films that clients can view on your Shopify online store is another powerful video strategy. <\/p>\n\n\n\n<p>Add captions or subtitles so customers can read along with the video. Your Shopify storefront receives traffic from the video content instead of going to YouTube. This can lead to more sales in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-product-review-videos\"><span class=\"ez-toc-section\" id=\"4-Product-review-videos\"><\/span>4. Product review videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Promotional films that resemble product reviews can be produced by anyone. User generated content is valuable asset to any brand. <\/p>\n\n\n\n<p>Social proof matters whether you&#8217;re a devoted customer or a first-time user of the product. Brand reviews have a significant impact on sales. Be sure to let the business know if you absolutely adore a product and would recommend it to others. Reviews, whether favorable or unfavorable, are valued.<\/p>\n\n\n\n<p>The complete event should be documented when making a testimonial video. Start by filming yourself opening the package. Reviewers typically show the product from every angle, demonstrate how to use it, and identify the business or brand from whom it was acquired.<\/p>\n\n\n\n<p>Find a peaceful, well-kept area before filming with your camera, smartphone, or webcam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-green-screen-videos\"><span class=\"ez-toc-section\" id=\"5-Green-screen-videos\"><\/span>5. Green screen videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You might consider creating videos using a green screen. <\/p>\n\n\n\n<p>With the help of the incredibly useful special effect known as &#8220;green screen,&#8221; you may pick out a certain hue in your movie, isolate it, and then replace it with a different video or image. Try employing a green screen if your video&#8217;s background doesn&#8217;t help is telling the beautiful story you&#8217;re trying to achieve.<\/p>\n\n\n\n<p>With a green screen, you can place the primary elements of your movie in a setting that isn&#8217;t actually possible. Put your product on the moon, a beach, a hip office, or even a mountaintop. There are countless options.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/c03fc493-7116-4bb8-a341-928dc5911926.png\"><img decoding=\"async\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/c03fc493-7116-4bb8-a341-928dc5911926.png\" alt=\"green screen videos\"\/><\/a><\/figure>\n\n\n\n<p>Finally, some final tips to keep in mind when executing your video strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><p>Video length shouldn&#8217;t be more than three minutes. <\/p><\/li>\n\n\n\n<li><p>Never use blurry footage or unclear photography in your videos.<\/p><\/li>\n\n\n\n<li><p>Use consistent lighting and background music to reinforce your brand spirit.<\/p><\/li>\n\n\n\n<li><p>Before the video ends, always include a clear call to action.<\/p><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-videos-wrap-up\"><span class=\"ez-toc-section\" id=\"Product-Videos-Wrap-up\"><\/span>Product Videos Wrap-up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is no better method to pique your target audience than with a product video. As soon as you start creating product videos as part of your marketing strategy, your Shopify sales will soar.<\/p>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>When it comes to effectively increasing product sales, video marketing is one of the least-used marketing techniques. Your potential customer&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[369],"class_list":["post-5900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-automation-guides","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Product Videos for Shopify to Increase Sales - MESA<\/title>\n<meta name=\"description\" content=\"If your Shopify store doesn&#039;t include product videos then you\u2019re missing out. 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