{"id":5537,"date":"2022-11-02T06:00:00","date_gmt":"2022-11-02T06:00:00","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/blog\/?p=5537"},"modified":"2025-12-22T23:39:07","modified_gmt":"2025-12-22T23:39:07","slug":"how-to-start-workflows-from-shopify-customer-updated","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/","title":{"rendered":"How To Start Workflows from Customer Updates in Shopify"},"content":{"rendered":"\n<p>Customer actions are the crux of your business data. The accuracy of your customer data is critical to make sound business decisions. <a href=\"https:\/\/www.getmesa.com\/blog\/best-crm-for-shopify-stores\/\">CRMs<\/a> are massive, expensive systems that are very effective at keeping customer data centralized but they\u2019re only as good as the data stored within them. Let&#8217;s uncover how Shopify Update Customer events can initial workflows that help you stay organized and get more done.<\/p>\n\n\n\n<p class=\"inline-cta\"><a href=\"http:\/\/app.getmesa.com\/install\" target=\"_blank\" rel=\"noreferrer noopener\">Try MESA free<\/a> for 7-days and enjoy support from automation experts!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Step-by-step-video-tutorial\" >Step-by-step video tutorial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#How-to-start-a-workflow-from-Shopify-Customer-Updated-events\" >How to start a workflow from Shopify Customer Updated events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#When-do-customer-updates-occur\" >When do customer updates occur?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Update-customer-profile-with-automation\" >Update customer profile with automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Popular-workflows-for-Customer-Update-events\" >Popular workflows for Customer Update events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#When-do-Shopify-Update-Customer-events-occur\" >When do Shopify Update Customer events occur?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Customer-address-changes\" >Customer address changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Shopify-tags-are-added-or-removed\" >Shopify tags are added or removed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Customer-metafield-changes\" >Customer metafield changes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Customer-marketing-opt-in-changes\" >Customer marketing opt-in changes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#What-data-is-in-the-Shopify-Customer-Updated-trigger\" >What data is in the Shopify Customer Updated trigger?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.getmesa.com/blog\/how-to-start-workflows-from-shopify-customer-updated\/#Shopify-Flow-App\" >Shopify Flow App<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-video-tutorial\"><span class=\"ez-toc-section\" id=\"Step-by-step-video-tutorial\"><\/span>Step-by-step video tutorial<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How To Start Workflows from Customer Updates in Shopify\" width=\"1170\" height=\"878\" src=\"https:\/\/www.youtube.com\/embed\/9Hb_vQ8vnSc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">How to make a workflow with Shopify Customer Updated as the trigger<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-start-a-workflow-from-shopify-customer-updated-events\"><span class=\"ez-toc-section\" id=\"How-to-start-a-workflow-from-Shopify-Customer-Updated-events\"><\/span>How to start a workflow from Shopify Customer Updated events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-total-time\"><span class=\"schema-how-to-duration-time-text\">Time needed:&nbsp;<\/span>5 minutes<\/p><p class=\"schema-how-to-description\">Starting a workflow when customer updates occur is as simple as selecting the right trigger event.<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1666989534122\"><strong class=\"schema-how-to-step-name\"><strong>Start a New Workflow in MESA<\/strong><\/strong> <p class=\"schema-how-to-step-text\">From the Automate page, click the Create New Workflow button<img loading=\"lazy\" decoding=\"async\" width=\"3002\" height=\"854\" class=\"wp-image-5556\" alt=\"mesa create new workflow\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/mesa-create-new-workflow.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow.png 3002w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-300x85.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-1024x291.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-768x218.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-1536x437.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-2048x583.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-1920x546.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-555x158.png 555w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-360x102.png 360w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-960x273.png 960w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-create-new-workflow-290x82.png 290w\" sizes=\"auto, (max-width: 3002px) 100vw, 3002px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666989800683\"><strong class=\"schema-how-to-step-name\"><strong>Start your workflow with the <\/strong><a href=\"https:\/\/www.getmesa.com\/apps\/shopify\/integrate\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shopify app<\/strong><\/a><\/strong> <p class=\"schema-how-to-step-text\">Next, click or search for Shopify as the starting app for this workflow.<img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"1730\" class=\"wp-image-12388\" alt=\"mesa shopify app\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/mesa-shopify-app.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app.png 3024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app-300x172.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app-1024x586.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app-768x439.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app-1536x879.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/mesa-shopify-app-2048x1172.png 2048w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666989845846\"><strong class=\"schema-how-to-step-name\"><strong>Choose the Customer Updated trigger event<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Then, search to find the \u201cCustomer Updated\u201d trigger event and click the Start button.<img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"1616\" class=\"wp-image-5559\" alt=\"shopify customer updated trigger\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/shopify-customer-updated-trigger.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger.png 3024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-300x160.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-1024x547.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-768x410.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-1536x821.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-2048x1094.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-1920x1026.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-555x297.png 555w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-360x192.png 360w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-805x430.png 805w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-customer-updated-trigger-290x155.png 290w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666989887314\"><strong class=\"schema-how-to-step-name\"><strong>Add a Filter by MESA step<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Next, search for &#8216;filter&#8217; and add the <a href=\"\/apps\/filter\">Filter by MESA app<\/a> for the next step in your workflow.<img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"1730\" class=\"wp-image-5560\" style=\"max-width:100%;\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/customer-updated-to-filter.png\" alt=\"customer updated to filter app\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter.png 3024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-300x172.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-1024x586.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-768x439.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-1536x879.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-2048x1172.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-1920x1098.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-544x311.png 544w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-350x200.png 350w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-752x430.png 752w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/customer-updated-to-filter-280x160.png 280w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666989897305\"><strong class=\"schema-how-to-step-name\"><strong>Create the Filter conditions<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Now, personalize what you\u2019re looking for from this filter in order for this workflow to continue.\u00a0Click the {+} icon to reveal the variables available.<br\/><br\/>If you\u2019re looking for a specific tag, you\u2019ll want to click the Tags token and see if it contains your tag.<br\/><br\/>To subscribe or unsubscribe someone to your EMS, click the Accepts Marketing token variable and enter Equals true or false as the value so their opt-in status on your EMS is accurate.<img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"1730\" class=\"wp-image-5561\" alt=\"workflow filter conditions\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/workflow-filter-conditions.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions.png 3024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-300x172.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-1024x586.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-768x439.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-1536x879.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-2048x1172.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-1920x1098.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-544x311.png 544w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-350x200.png 350w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-752x430.png 752w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-filter-conditions-280x160.png 280w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1666989977019\"><strong class=\"schema-how-to-step-name\"><strong>Add your action step.<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Finally, add whatever your next action might be after filtering the data from your prior Update Customer step.<br\/><br\/>Use MESA to update that same customer record. Connect to <a href=\"\/apps\/salesforce\">Recharge<\/a> so subscription details are accurate. Or, connect to your <a href=\"https:\/\/www.getmesa.com\/apps\/salesforce\/integrate\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce CRM<\/a> so your enterprise systems stay current. Or, connect to your 3rd-party systems using MESA\u2019s built-in, <a href=\"\/apps\/api\">API app<\/a> and store your customer&#8217;s data anywhere.<br\/><br\/>Lastly, be sure to Save and then Enable your new workflow when you&#8217;re finished.<img loading=\"lazy\" decoding=\"async\" width=\"3024\" height=\"2778\" class=\"wp-image-5562\" style=\"max-width:100%;\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/workflow-action-step.png\" alt=\"workflow action step\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step.png 3024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-300x276.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-1024x941.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-768x706.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-1536x1411.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-2048x1881.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-1920x1764.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-339x311.png 339w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-218x200.png 218w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-468x430.png 468w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/workflow-action-step-174x160.png 174w\" sizes=\"auto, (max-width: 3024px) 100vw, 3024px\" \/><\/p> <\/li><\/ol><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-dots\"\/>\n\n\n\n<p><strong>Save yourself the setup. <\/strong>Use these template instead:<\/p>\n\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>sync-shopify-customer-to-salesforce-account<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"sync-shopify-customer-to-salesforce-account\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\t\t<style>.mesa-template-backend {\n    background: rgba(139, 139, 150, 0.1);\n    padding: 22px;\n}\n\n.mesa-template-backend h5,\n.mesa-template-backend p {\n    margin: 0 0 5px;\n}\n\n.mesa-template-backend p {\n    font-size: 16px;\n}\n\n.mesa-template-backend p:last-child {\n    display: inline-block;\n    background: #fff;\n    padding: 5px 10px;\n}\n\n.mesa-template-backend p strong {\n    font-size: 12px;\n}<\/style>\n\t\t\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>update-shopify-customer-metafield-yotpo-loyalty-points<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"update-shopify-customer-metafield-yotpo-loyalty-points\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>sync-hubspot-contact-to-shopify-customer<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"sync-hubspot-contact-to-shopify-customer\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-customer-updates-occur\"><span class=\"ez-toc-section\" id=\"When-do-customer-updates-occur\"><\/span>When do customer updates occur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Interestingly, customer data is updated more times than you might expect.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>The customer checks out with the same email address but changes their shipping address.<\/p><\/li>\n\n\n\n<li><p>Customers re-subscribe to marketing promotions for their new, favorite products.<\/p><\/li>\n\n\n\n<li><p>Customer changes their primary email address.<\/p><\/li>\n\n\n\n<li><p>Customer updates their custom profile details on their account page.<\/p><\/li>\n\n\n\n<li><p>Back-offer changes occur to customers from the Support, Operations, or Logistics teams.<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-update-customer-profile-with-automation\"><span class=\"ez-toc-section\" id=\"Update-customer-profile-with-automation\"><\/span>Update customer profile with automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you have a way to automate the collection and organization of that data, it&#8217;ll free up your time to do other things. <\/p>\n\n\n\n<p>To keep your customer data clean and up-to-date, you need to start workflows whenever a customer makes an update in Shopify.<\/p>\n\n\n\n<p>Regardless if your customers make changes themselves or if back-office updates to customer records occur, you need to automatically send those changes to your CRM and anywhere else they belong.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-popular-workflows-for-customer-update-events\"><span class=\"ez-toc-section\" id=\"Popular-workflows-for-Customer-Update-events\"><\/span>Popular workflows for Customer Update events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Workflows are rules that trigger certain actions based on conditions that you set. <span data-color=\"rgba(255,255,255,var(--tw-bg-opacity))\">Growing business use workflows to automatically move customer data the moment it changes.<\/span><\/p>\n\n\n\n<p>There are all sorts of reasons you might want to start a workflow from a Customer Update event:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><a href=\"https:\/\/www.getmesa.com\/blog\/how-to-send-a-shopify-customer-to-a-hubspot-contact\/\">Update your CRM<\/a> when important customer information changes<\/p><\/li>\n\n\n\n<li><p>Re-engage an existing customer when they come back and update their customer profile information.<\/p><\/li>\n\n\n\n<li><p>Add customers to a <a href=\"https:\/\/www.getmesa.com\/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/\">marketing segment<\/a> when they self-identify<\/p><\/li>\n\n\n\n<li><p>Welcome recently subscribed customers with automated email messages<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-shopify-update-customer-events-occur\"><span class=\"ez-toc-section\" id=\"When-do-Shopify-Update-Customer-events-occur\"><\/span>When do Shopify Update Customer events occur?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In Shopify, the most common Shopify update customer events to occur are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-address-changes\"><span class=\"ez-toc-section\" id=\"Customer-address-changes\"><\/span>Customer address changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the customer account profile page, you can add and edit addresses. When an existing customer changes their default address, it\u2019s important that the change gets reflected everywhere you store primary address info.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopify-tags-are-added-or-removed\"><span class=\"ez-toc-section\" id=\"Shopify-tags-are-added-or-removed\"><\/span>Shopify tags are added or removed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Using tags on the Shopify admin to organize the customer&#8217;s data is the standard process. <a href=\"https:\/\/www.getmesa.com\/blog\/how-to-automatically-add-shopify-tags-to-products-and-more\/\">Adding Shopify tags<\/a> is a simple but also very effective way to manage views in the Shopify admin.<\/p>\n\n\n\n<p>When you add a customer tag, that act initiates the Customer Updated event. Then, you can extend that event into workflows unique to your needs. <\/p>\n\n\n\n<p>For example, if you tag customers with &#8216;promo&#8217; as the value, your workflow could automatically send marketing emails promoting a one time use discount code.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-metafield-changes\"><span class=\"ez-toc-section\" id=\"Customer-metafield-changes\"><\/span>Customer metafield changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Since Shopify doesn\u2019t support customer details beyond address, developers use customer <a href=\"https:\/\/www.getmesa.com\/blog\/shopify-metafields-guide\/\">metafields<\/a> now accessible in the Shopify admin. This allows you to create forms on the account details page to capture customers&#8217; additional information.&nbsp;For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Birthday<\/strong> &#8211; for loyalty program campaigns<\/p><\/li>\n\n\n\n<li><p><strong>Mobile number<\/strong> &#8211; for SMS campaigns<\/p><\/li>\n\n\n\n<li><p><strong>Gender<\/strong> &#8211; personalize product category offerings from your shop<\/p><\/li>\n<\/ul>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-marketing-opt-in-changes\"><span class=\"ez-toc-section\" id=\"Customer-marketing-opt-in-changes\"><\/span>Customer marketing opt-in changes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If customers change their opt-in status for marketing emails, you\u2019ll need them reflected in your email management system (EMS) immediately. Not respecting when customers unsubscribe can lead to problems with your domain reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-data-is-in-the-shopify-customer-updated-trigger\"><span class=\"ez-toc-section\" id=\"What-data-is-in-the-Shopify-Customer-Updated-trigger\"><\/span>What data is in the Shopify Customer Updated trigger?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The customer record in the Shopify API includes the following JSON fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>ID<\/p><\/li>\n\n\n\n<li><p>Email<\/p><\/li>\n\n\n\n<li><p>Phone<\/p><\/li>\n\n\n\n<li><p>First Name<\/p><\/li>\n\n\n\n<li><p>Last Name<\/p><\/li>\n\n\n\n<li><p>Tags<\/p><\/li>\n\n\n\n<li><p>Note<\/p><\/li>\n\n\n\n<li><p>Addresses (the fields specific to each addresses eg. Street, City, Country&#8230;)<\/p><\/li>\n\n\n\n<li><p>Order Count<\/p><\/li>\n\n\n\n<li><p>Last Order ID<\/p><\/li>\n\n\n\n<li><p>Default Address (the fields specific to the default address eg. Street, City, Country&#8230;)<\/p><\/li>\n\n\n\n<li><p>Accepts Marketing<\/p><\/li>\n\n\n\n<li><p>Created At (date)<\/p><\/li>\n\n\n\n<li><p>Updated at (date)<\/p><\/li>\n\n\n\n<li><p>State<\/p><\/li>\n\n\n\n<li><p>Total Spent<\/p><\/li>\n\n\n\n<li><p>Verified Email<\/p><\/li>\n\n\n\n<li><p>Multipass Identifier<\/p><\/li>\n\n\n\n<li><p>Tax Exempt<\/p><\/li>\n\n\n\n<li><p>Currency<\/p><\/li>\n\n\n\n<li><p>Accepts Marketing Updated at (date)<\/p><\/li>\n\n\n\n<li><p>Marketing Opt In Level<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-shopify-flow-app\"><span class=\"ez-toc-section\" id=\"Shopify-Flow-App\"><\/span>Shopify Flow App<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Shopify offers its own automation app, <a href=\"\/shopify-flow\">Shopify Flow<\/a>, to help retailers get more done through workflows. It&#8217;s great for businesses looking to automate repetitive tasks that emerge from managing their Shopify store. The no code builder let you add an integration easily.<\/p>\n\n\n\n<aside class=\"section-single-related\" aria-labelledby=\"related-heading-9066\">\n\t<p id=\"related-heading-9066\">\n\t\tRelated article:\n\t<\/p>\n\n\t<article class=\"card-aside\">\n\t\t<a href=\"https:\/\/www.getmesa.com/blog\/shopify-flow-vs-mesa\/\" class=\"card-aside__link\">\n\t\t\t<figure class=\"card__image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"529\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa-1024x529.png\" class=\"attachment-large size-large wp-post-image\" alt=\"comparison guide: shopify flow vs mesa\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa-1024x529.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa-300x155.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa-768x397.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa-1536x794.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/comparison-guide-shopify-flow-vs-mesa.png 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t<\/figure><!-- \/.card__image -->\n\n\t\t\t<p class=\"card__title\">\n\t\t\t\t<strong>Shopify Flow vs MESA: What&#8217;s the Difference and When You Need to Upgrade<\/strong>\n\t\t\t<\/p><!-- \/.card__title -->\n\n\t\t\t<span class=\"btn btn--outline card__btn card__btn--alt\" aria-hidden=\"true\">\n\t\t\t\tRead article\t\t\t<\/span>\n\t\t<\/a>\n\t<\/article>\n<\/aside>\n\n\n\n<p>Unfortunately, there&#8217;s a shortcoming with their app:<\/p>\n\n\n\n<p><strong>Shopify Flow doesn\u2019t support the Shopify Customer Update event<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/shopify-flow-customer-updated.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"564\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/shopify-flow-customer-updated-1024x564.png\" alt=\"Shopify Flow customer updated\" class=\"wp-image-5557\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-1024x564.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-300x165.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-768x423.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-1536x846.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-2048x1129.png 2048w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-1920x1058.png 1920w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-555x306.png 555w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-360x198.png 360w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-780x430.png 780w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/shopify-flow-customer-updated-290x160.png 290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Shopify Flow Customer Trigger Events<\/figcaption><\/figure>\n\n\n\n<p>Luckily, MESA does.&nbsp;<\/p>\n\n\n\n<p>Adding workflows for every day <em>Customer Update<\/em> events is easy.<\/p>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>Customer actions are the crux of your business data. The accuracy of your customer data is critical to make sound&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[269,190],"class_list":["post-5537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workflow-tutorials","tag-filter","tag-shopify-flow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Start Workflows from Customer Updates in Shopify - MESA<\/title>\n<meta name=\"description\" content=\"Keep your business data accurate and streamlined by starting workflows from Shopify Customer Updated events. Watch this automation tutorial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getmesa.com\/blog\/how-to-start-workflows-from-shopify-customer-updated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Start Workflows from Customer Updates in Shopify\" \/>\n<meta property=\"og:description\" content=\"Customer actions are the crux of your business data. The accuracy of your customer data is critical to make sound business decisions. CRMs are massive,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getmesa.com\/blog\/how-to-start-workflows-from-shopify-customer-updated\/\" \/>\n<meta property=\"og:site_name\" content=\"MESA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/mesabyshoppad\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-02T06:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T23:39:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/how-to-start-workflows-from-customer-updates-in-shopify.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan ODonnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getmesa\" \/>\n<meta name=\"twitter:site\" content=\"@getmesa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan ODonnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/\"},\"author\":{\"name\":\"Ryan ODonnell\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#\\\/schema\\\/person\\\/37dc9b968192b2be49af3950022179cc\"},\"headline\":\"How To Start Workflows from Customer Updates in Shopify\",\"datePublished\":\"2022-11-02T06:00:00+00:00\",\"dateModified\":\"2025-12-22T23:39:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/\"},\"wordCount\":1049,\"publisher\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getmesa.com/blog\\\/wp-content\\\/uploads\\\/how-to-start-workflows-from-customer-updates-in-shopify.png\",\"keywords\":[\"filter\",\"shopify flow\"],\"articleSection\":[\"Workflow Tutorials\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/\",\"url\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/\",\"name\":\"How To Start Workflows from Customer Updates in Shopify - MESA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/how-to-start-workflows-from-shopify-customer-updated\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getmesa.com/blog\\\/wp-content\\\/uploads\\\/how-to-start-workflows-from-customer-updates-in-shopify.png\",\"datePublished\":\"2022-11-02T06:00:00+00:00\",\"dateModified\":\"2025-12-22T23:39:07+00:00\",\"description\":\"Keep your business data accurate and streamlined by starting workflows from Shopify Customer Updated events. 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