{"id":4898,"date":"2022-07-14T13:36:41","date_gmt":"2022-07-14T13:36:41","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/blog\/?p=4898"},"modified":"2025-12-13T01:43:26","modified_gmt":"2025-12-13T01:43:26","slug":"how-to-take-advantage-of-shopify-customer-segmentation","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/","title":{"rendered":"How to Take Advantage of Shopify Customer Segmentation"},"content":{"rendered":"\n<p>Shopify customer segmentation allows tailoring your messaging to a smaller target audience group.&nbsp;<\/p>\n\n\n\n<p>For example, if you sell footwear, you probably don&#8217;t want to market warm boots to someone who lives in Florida. But that&#8217;s what you do when you send the same email to all your customers.<\/p>\n\n\n\n<p>The broader your target audience, the more dilute your messaging. That&#8217;s why customer segmentation is mission-critical for your Shopify store.<\/p>\n\n\n\n<p class=\"inline-cta\"><a href=\"http:\/\/app.getmesa.com\/install\" target=\"_blank\" rel=\"noreferrer noopener\">Try MESA free<\/a> for 7-days and enjoy support from automation experts!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#What-is-Customer-Segmentation\" >What is Customer Segmentation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Why-Should-You-Segment-Your-Customer-Base\" >Why Should You Segment Your Customer Base?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#What-are-the-Benefits-of-Shopify-Customer-Segmentation\" >What are the Benefits of Shopify Customer Segmentation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Improved-Marketing-Efficiency\" >Improved Marketing Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Strong-Customer-Relationships\" >Strong Customer Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Identification-of-Upselling-and-Cross-Selling-Opportunities\" >Identification of Upselling and Cross-Selling Opportunities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#What-Are-Some-Ways-to-Use-Customer-Segmentation-Apps\" >What Are Some Ways to Use Customer Segmentation Apps?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Segment\" >Segment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Sprout-Social\" >Sprout Social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Mailchimp\" >Mailchimp<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getmesa.com/blog\/how-to-take-advantage-of-shopify-customer-segmentation\/#Laser-Focus-Your-Marketing-With-Shopify-Customer-Segmentation\" >Laser-Focus Your Marketing With Shopify Customer Segmentation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-what-is-customer-segmentation\"><span class=\"ez-toc-section\" id=\"What-is-Customer-Segmentation\"><\/span><strong>What is Customer Segmentation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer segmentation divides your target audience into smaller groups (or segments) based on similar traits. Once you&#8217;ve divided your audience into segments, you can build buyer personas and run laser-focused marketing campaigns.<\/p>\n\n\n\n<p>For example, if you sell apparel, you can segment your target audience by gender. You can run separate, gender-specific marketing campaigns with messaging that resonates with all genders.<\/p>\n\n\n\n<p>You can segment your target audience into four types:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographic: <\/strong>Segmentation based on parameters like gender or age.<\/li>\n\n\n\n<li><strong>Psychographic:<\/strong> Segmentation based on psychological traits like lifestyle and values.<\/li>\n\n\n\n<li><strong>Behavioral: <\/strong>Segmentation based on online buying tendencies such as frequent shopping or shoppers looking for discounts.<\/li>\n\n\n\n<li><strong>Geographic: <\/strong>Segmentation based on the city, region, or country.<\/li>\n<\/ul>\n\n\n\n<p>Instead of selecting just one segment, you should create multiple segments based on what you sell and your marketing strategy.<\/p>\n\n\n\n<p>If you&#8217;re looking for a specific number, HubSpot reveals that most marketers create content for up to <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/tools\/state-of-marketing\/PDFs\/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">three audience segments<\/a>, and over 20% of marketers create content for five audience segments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-segment-your-customer-base\"><span class=\"ez-toc-section\" id=\"Why-Should-You-Segment-Your-Customer-Base\"><\/span><strong>Why Should You Segment Your Customer Base?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You should segment your customer base for two reasons:<\/p>\n\n\n\n<p><strong>1. Personalized messaging. <\/strong>Segmenting your customers allows for identifying patterns that help differentiate your customer base. This differentiation enables you to run hyper-focused marketing campaigns and deliver personalized messaging.<\/p>\n\n\n\n<p><strong>2. Product development. <\/strong>In most cases, segmentation tells you more about <em>who<\/em> you&#8217;re talking to. But you can also use segmentation to understand <em>what<\/em> your buyers want in a product. Picture your customer persona when developing your product or adding new features to ensure you always create products with enough demand.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-shopify-customer-segmentation\"><span class=\"ez-toc-section\" id=\"What-are-the-Benefits-of-Shopify-Customer-Segmentation\"><\/span><strong>What are the Benefits of Shopify Customer Segmentation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know why customer segmentation is important let&#8217;s talk about how it benefits your ecommerce business.<\/p>\n\n\n\n<p>Here are some customer segmentation benefits:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-marketing-efficiency\"><span class=\"ez-toc-section\" id=\"Improved-Marketing-Efficiency\"><\/span><strong>Improved Marketing Efficiency<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can run hyper-targeted marketing campaigns when you have more information about your audience and their preferences.<\/p>\n\n\n\n<p>Marketing campaigns with a tailored messaging focus on a smaller group and speak more closely to your audience. That&#8217;s why targeted campaigns convert better.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getmesa.com\/blog\/how-to-increase-conversion-rate-shopify\/\">Higher conversions<\/a> translate to increased average order value and improved profitability, which means improved marketing efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strong-customer-relationships\"><span class=\"ez-toc-section\" id=\"Strong-Customer-Relationships\"><\/span><strong>Strong Customer Relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you market to a broader audience, your message may not resonate. Lack of personalization can lead to your customers feeling alienated over time.<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noreferrer noopener\">71% of customers<\/a> expect companies to send personalized messages, and 76% get frustrated when they receive generic messages.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"461\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-1024x461.png\" alt=\"McKinsey Report\" class=\"wp-image-4900\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-1024x461.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-300x135.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-768x346.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-555x250.png 555w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-360x162.png 360w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-956x430.png 956w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4-290x130.png 290w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-4.png 1498w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">McKinsey Customer Report<\/figcaption><\/figure>\n\n\n\n<p>Customer segmentation effectively addresses this need for personalization. It also helps build long-term relationships because your customers will appreciate you proactively listening to their needs.<\/p>\n\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>send-help-scout-summaries-to-asana<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"send-help-scout-summaries-to-asana\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\t\t<style>.mesa-template-backend {\n    background: rgba(139, 139, 150, 0.1);\n    padding: 22px;\n}\n\n.mesa-template-backend h5,\n.mesa-template-backend p {\n    margin: 0 0 5px;\n}\n\n.mesa-template-backend p {\n    font-size: 16px;\n}\n\n.mesa-template-backend p:last-child {\n    display: inline-block;\n    background: #fff;\n    padding: 5px 10px;\n}\n\n.mesa-template-backend p strong {\n    font-size: 12px;\n}<\/style>\n\t\t\n\n\n<h3 class=\"wp-block-heading\" id=\"h-identification-of-upselling-and-cross-selling-opportunities\"><span class=\"ez-toc-section\" id=\"Identification-of-Upselling-and-Cross-Selling-Opportunities\"><\/span><strong>Identification of Upselling and Cross-Selling Opportunities<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The success of your upselling and cross-selling efforts is driven by personalization and relevance.<\/p>\n\n\n\n<p>Say you sell pet products, and a customer from a humid state orders pet food from your store. You might want to upsell them on an anti-tick shampoo given their location, but will the upsell offer convert?&nbsp;<\/p>\n\n\n\n<p>To improve the chances of your upsell offer converting into a purchase, you&#8217;ll need to have a good relationship with the customer. And the way to do that is personalized messaging right from the beginning.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.twilio.com\/blog\/announcing-the-state-of-personalization-2021\" target=\"_blank\" rel=\"noreferrer noopener\">Twilio report<\/a> confirms that 60% of consumers are more likely to become repeat buyers after a personalized shopping experience. Another <a href=\"https:\/\/go.emplifi.io\/us-uk-customer-expectations-report.html\" target=\"_blank\" rel=\"noreferrer noopener\">report from Emplifi<\/a> confirms that 20% of customers abandon a brand after just one poor customer experience.<\/p>\n\n\n\n<p><em>That&#8217;s<\/em> how essential customer segmentation and personalization are for your Shopify store.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\">[irp posts=&#8221;30&#8243; name=&#8221;Delivering Happiness: 5 Workflows for a Great Post-Purchase Experience&#8221;]<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-some-ways-to-use-customer-segmentation-apps\"><span class=\"ez-toc-section\" id=\"What-Are-Some-Ways-to-Use-Customer-Segmentation-Apps\"><\/span><strong>What Are Some Ways to Use Customer Segmentation Apps?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Broadly speaking, you can use customer segmentation apps for three things: data collection, data management, and using that data for targeted marketing. Below are the best apps for Shopify customer segmentation to get you started.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-segment\"><span class=\"ez-toc-section\" id=\"Segment\"><\/span><strong>Segment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-1024x600.png\" alt=\"Shopify Customer Integration: Segment App\" class=\"wp-image-4902\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-1024x600.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-300x176.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-768x450.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-530x311.png 530w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-341x200.png 341w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-733x430.png 733w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3-273x160.png 273w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/how-to-take-advantage-of-shopify-customer-segmentation-3.png 1354w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.getmesa.com\/apps\/segment\">Segment<\/a> collects and compiles customer data into a single platform. Once customer data is on Segment, you can clean, control, and send data to any tool, which means you never need to migrate data manually.<\/p>\n\n\n\n<p>With Segment, you also get a built-in feature called Personas. It unifies customer touchpoints across platforms and channels to give you an overview of a customer&#8217;s journey.<\/p>\n\n\n\n<p>Segment allows you to break down customer data into different silos. Breaking down customer data lets you personalize your communications and improve customer engagement across all sales channels.<\/p>\n\n\n\n<p>It also <a href=\"https:\/\/www.getmesa.com\/apps\/segment\">integrates with MESA<\/a>, allowing you to automate parts of your workflow. For example, you can automate sending an &#8220;order created&#8221; tracking event to Segment after integrating with MESA.<\/p>\n\n\n\n<div data-app=\"segment\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sprout-social\"><span class=\"ez-toc-section\" id=\"Sprout-Social\"><\/span><strong>Sprout Social<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/THTdmBpjR1gnDfLSsCika7d8bOpuUj2eg0NwTyiWqYDw4opIRUJakYx4Q5-RWVhHLiFa-oD14Iil7IFsLVSeez1B3V2pfUhfnJK3hrY4SSQYUdCjFXfRruz5JpkjILWOvasFsMXeCy3FkQsWB0E\" alt=\"Shopify Customer Integration: Sprout Social App\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> is a social media management tool that also collects data from your social media channels.<\/p>\n\n\n\n<p>In addition to data points like engagement and share of voice, Sprout Social collects demographic data.&nbsp;<\/p>\n\n\n\n<p>Your audience&#8217;s demographic data allows you to group your audience by age or gender. Once you&#8217;ve grouped your audience demographically, you can run highly-targeted and personalized ads.&nbsp;<\/p>\n\n\n\n<p>Targeted social media ads can improve the ad&#8217;s conversion rate, click-through rate, and ROAS (return on ad spend). You can monitor these and other social media ad performance metrics within Sprout Social and see how targeting influences them.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\">[irp posts=&#8221;4063&#8243; name=&#8221;Best Email Marketing Apps for Your Shopify Store&#8221;]<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mailchimp\"><span class=\"ez-toc-section\" id=\"Mailchimp\"><\/span><strong>Mailchimp<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/lD5-7cBcScNu6yBR0cwSe40PxZhjIBNREOD2w7EMuHehD0OK8Ht4v-rLCJTHm8ZYXei7LEAVZOe7CrNT0pjTrNpYZ72wfxlnWxNCR0xzekiWqhtpPY4DMRRd1lxmBYEws-IRji0B-ewX3rfEZ5E\" alt=\"Email Customer Integration: Mailchimp App\"\/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.getmesa.com\/apps\/mailchimp\">Mailchimp<\/a> collects data from email subscribers and allows email segmentation by list for better results.&nbsp;<\/p>\n\n\n\n<p>Your email segmentation can be email subscribers by location, ecommerce purchase activity, and the likelihood of repeat purchases using Mailchimp. It gives you plenty of information to send the right message to your audience.<\/p>\n\n\n\n<p>You&#8217;ll see your marketing ROI improve when you run email segmented campaigns for a segmented audience. According to Mailchimp, email segmentation marketing campaigns result in <a href=\"https:\/\/mailchimp.com\/features\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">29% higher open rates<\/a> and 49% higher click-through rates.<\/p>\n\n\n\n<p>You can do even more by <a href=\"https:\/\/www.getmesa.com\/apps\/mailchimp\">integrating Mailchimp with MESA<\/a>. With MESA, you can automate parts of your email segmentation marketing workflow and eliminate the need to recreate data manually.<\/p>\n\n\n\n<p>For example, when someone purchases an item from your store, a MESA workflow can automatically add the buyer&#8217;s email to your retargeting campaign list for sending cross-selling offers.<\/p>\n\n\n\n<div data-app=\"mailchimp\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-laser-focus-your-marketing-with-shopify-customer-segmentation\"><span class=\"ez-toc-section\" id=\"Laser-Focus-Your-Marketing-With-Shopify-Customer-Segmentation\"><\/span><strong>Laser-Focus Your Marketing With Shopify Customer Segmentation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You now know what customer segmentation is, why it&#8217;s important, and the tools you can use to focus your marketing on a narrower audience segment.&nbsp;Managing multiple customer segments across marketing channels can get a bit overwhelming. But automation can help subsidize a good portion of your work.<\/p>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>Shopify customer segmentation allows tailoring your messaging to a smaller target audience group.&nbsp; For example, if you sell footwear, you&#8230;<\/p>\n","protected":false},"author":16,"featured_media":4912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[444],"tags":[286,146,282,148,250],"class_list":["post-4898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopify-guides","tag-data","tag-klaviyo","tag-mailchimp","tag-omnisend","tag-segment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - 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