Abandoned carts are a plague to a Shopify store.<\/p>\n\n\n\n
Some 70% of carts<\/u><\/a> are abandoned for reasons varying from unexpected shipping fees to consumers using carts as wishlists. 85.65%<\/u><\/a> of those abandons occur on mobile.<\/p>\n\n\n\n The shame of abandoned carts, of course, is that it means someone was just about as close as you can get to actually completing the checkout process. Sales down the drain, right?<\/p>\n\n\n\n Abandoned carts should be considered a new step in the sales funnel. Rather than having \u201clost\u201d a customer, you\u2019ve gained a good deal of data on cart abandoners that can improve your marketing workflows<\/a>. By leveraging that data well, you can still entice customers back.<\/p>\n\n\n\n So, let\u2019s talk about how to get your visitors over the hump of actually making it through the checkout process so you can start to reduce shopping cart abandonment.<\/p>\n\n\n\n