{"id":417,"date":"2021-02-12T19:21:26","date_gmt":"2021-02-12T19:21:26","guid":{"rendered":"http:\/\/www.getmesa.com/blog\/blog\/?p=417"},"modified":"2025-04-08T23:16:31","modified_gmt":"2025-04-08T23:16:31","slug":"11-ecommerce-metrics-shopify-store-owners-need-to-track","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/","title":{"rendered":"17 Ecommerce Metrics Shopify Store Owners Need to Track"},"content":{"rendered":"\n<p>The best business owners know the importance of data. Metrics provide a clear picture of performance and deliver key insights that are crucial to growth.<\/p>\n\n\n\n<p>Analyzing key ecommerce metrics tied to brand revenue, credibility, and customer base expansion means smarter, data-backed moves, and more revenue.<\/p>\n\n\n\n<p>But which metrics should you track? Which are the most important?&nbsp;<br>Here\u2019s a list of the most important ecommerce metrics to track for your Shopify store so you\u2019ll always know how your store is performing.<\/p>\n\n\n\n<p>Let\u2019s dive in.<\/p>\n\n\n\n<p class=\"inline-cta\">Ready to save time by automating your business data?\u00a0<a href=\"http:\/\/app.getmesa.com\/install\">Get MESA for free<\/a>\u00a0to easily connect your system so you always have accurate data between apps.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#Website-Performance-Metrics\" >Website Performance Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#1-Website-Traffic\" >1. Website Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#2-Bounce-Rate\" >2. Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#3-Average-Session-Duration\" >3. Average Session Duration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#4-Pages-Per-Session\" >4. Pages Per Session<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#5-New-vs-Returning-Users\" >5. New vs. Returning Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#Conversion-Metrics\" >Conversion Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#6-Web-Conversion-Rate\" >6. Web Conversion Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#7-Average-Order-Value\" >7. Average Order Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#8-Cart-Abandonment-Rate\" >8. Cart Abandonment Rate&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#9-Customer-Acquisition-Cost-CAC\" >9. Customer Acquisition Cost (CAC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#10-Email-Opt-in-Rate\" >10. Email Opt-in Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#11-Email-Click-Through-Rate\" >11. Email Click-Through Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#12-Email-Unsubscribe-Rate\" >12. Email Unsubscribe Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#Customer-Experience-Metrics\" >Customer Experience Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#13-Customer-Retention-Rate\" >13. Customer Retention Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#14-Customer-Lifetime-Value-CLV\" >14. Customer Lifetime Value (CLV)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#15-Net-Promoter-Score\" >15. Net Promoter Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#16-Return-Rate\" >16. Return Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#Revenue-Metrics\" >Revenue Metrics<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#17-Total-Sales\" >17. Total Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#18-Revenue-Per-Traffic-Source\" >18. Revenue Per Traffic Source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#19-Gross-Profit-Margin\" >19. Gross Profit Margin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#20-Net-Profit-Margin\" >20. Net Profit Margin<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.getmesa.com/blog\/11-ecommerce-metrics-shopify-store-owners-need-to-track\/#Ecommerce-Metrics-What-to-Do-Next\" >Ecommerce Metrics: What to Do Next<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-website-performance-metrics\"><span class=\"ez-toc-section\" id=\"Website-Performance-Metrics\"><\/span>Website Performance Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Ecommerce Metrics\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2.png 1280w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-300x169.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-1024x576.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-768x432.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-553x311.png 553w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-356x200.png 356w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-764x430.png 764w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/17-ecommerce-metrics-shopify-store-owners-need-to-track-2-284x160.png 284w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n<p>You need to track certain ecommerce metrics to monitor your online store\u2019s overall performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-website-traffic\"><span class=\"ez-toc-section\" id=\"1-Website-Traffic\"><\/span>1. Website Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This metric represents the volume of users who visit your online store in a given period. Website traffic is measured as \u201csessions\u201d \u2014 or, <a href=\"https:\/\/support.google.com\/analytics\/answer\/2731565?hl=en#zippy=%2Cin-this-article\" target=\"_blank\" rel=\"noreferrer noopener\">according to Google<\/a>, \u201ca group of interactions that takes place within a timeframe.\u201d&nbsp;<\/p>\n\n\n\n<p>How much traffic you receive is a measure of the effectiveness of your <a href=\"https:\/\/www.getmesa.com\/blog\/3-easy-marketing-methods-to-drive-traffic-to-your-shopify-store\/\">marketing strategy<\/a>. For example, a dip in your website traffic after a campaign launch could indicate that the campaign wasn\u2019t as successful as you hoped. You can take this information and figure out what went wrong and make improvements for your next campaign.&nbsp;<\/p>\n\n\n\n<p>While there are several ways you can drive traffic to your Shopify store through channels like social media, paid search, SEO, content marketing, and more, what\u2019s key is driving the <em>right<\/em> traffic to your site.&nbsp;<br>Focus on <a href=\"https:\/\/www.getmesa.com\/blog\/3-easy-marketing-methods-to-drive-traffic-to-your-shopify-store\/\">driving high-quality traffic<\/a> (your ideal customer) to your site each month.<\/p>\n\n\n\n<p>If your products exist on <a href=\"https:\/\/www.getmesa.com\/blog\/why-having-shopify-and-etsy-is-better-together\/\">marketplace sites like Etsy<\/a> or Ebay, this traffic is highly qualified to bring into to your branded shopping site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-bounce-rate\"><span class=\"ez-toc-section\" id=\"2-Bounce-Rate\"><\/span>2. Bounce Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bounce rate is the percentage of users that land on your website and leave (or \u201cbounce\u201d) after viewing just one page. The shorter the amount of time people spend on your website, the higher your bounce rate.<\/p>\n\n\n\n<p>There are various reasons for high bounce rates, such as poor UI\/UX design, complicated or unorganized shopping processes, or a slow site speed.<\/p>\n\n\n\n<p>To keep people browsing on your Shopify store, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve your website design.<\/strong> Ensure that your website design is attractive, easy to navigate, and most importantly, responsive on mobile devices. This is crucial since <a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">73.1%<\/a> of web designers believe non-responsive design is the top reason customers leave a site.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create a more personalized experience<\/strong>. Use live chat software and product recommendation plugins like <a href=\"https:\/\/apps.shopify.com\/epica\" target=\"_blank\" rel=\"noreferrer noopener\">Recommendly<\/a> and <a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noreferrer noopener\">Wiser<\/a> to guide visitors to relevant products since <a href=\"https:\/\/www.invespcro.com\/blog\/e-commerce-product-recommendations\/\" target=\"_blank\" rel=\"noreferrer noopener\">74% of users<\/a> are more likely to purchase based on personalized recommendations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Speed up your ecommerce website.<\/strong> Speed is a non-negotiable in ecommerce these days. As many as <a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\" target=\"_blank\" rel=\"noreferrer noopener\">88.5% of users bounce from a site<\/a> due to slow site loading. What\u2019s more, even a <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-ssa\/marketing-strategies\/app-and-mobile\/mobile-page-speed-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">0.1 second site speed improvement<\/a> in site speed will increase your conversions by 8.4% and average order value by 9.2%.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Streamline your shopping experience.<\/strong> Since <a href=\"https:\/\/s3.amazonaws.com\/coach-courses-us\/public\/theuxschool\/uploads\/The_Trillion_Dollar_UX_Problem.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">88% of buyers are less likely to return to a website<\/a> after a bad experience, fixing hiccups in your shopping experience is important for improving your bounce rate.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Automation is one way to easily improve the overall customer experience. In fact, in 2020, <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-automation-stats\" target=\"_blank\" rel=\"noopener\">61%<\/a> of businesses that used automation surpassed their revenue targets. With workflow automation, merchants not only save <a href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_us\/www\/documents\/platform\/it-leaders-fueling-time-and-cost-savings-with-process-automation.pdf\" target=\"_blank\" rel=\"noopener\">10 to 50%<\/a> of the time they spend on manual tasks but also often scale up revenue. To receive, manage, and track customer orders and improving the overall shopping experience, create <a href=\"https:\/\/www.getmesa.com\/templates\">workflow automations<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-average-session-duration\"><span class=\"ez-toc-section\" id=\"3-Average-Session-Duration\"><\/span>3. Average Session Duration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Average session duration is the average time a visitor spends on your store in a single visit (or session). This ecommerce metric helps gauge dwell time\u2014or how long users spent on your site.&nbsp;<\/p>\n\n\n\n<p>If your store\u2019s average session is above <a href=\"https:\/\/databox.com\/average-session-duration-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\">three minutes<\/a>, your store is compelling and easy to navigate.&nbsp;<\/p>\n\n\n\n<p>A high average session duration could be as a result of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High-quality product images<\/li>\n\n\n\n<li>Relevant content to your target customers<\/li>\n\n\n\n<li>Compelling product descriptions<\/li>\n\n\n\n<li>Beautiful website design theme<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-pages-per-session\"><span class=\"ez-toc-section\" id=\"4-Pages-Per-Session\"><\/span>4. Pages Per Session<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pages per session illustrate the number of web pages a user viewed in a single visit.&nbsp;<\/p>\n\n\n\n<p>This metric helps you gauge how interested your audience is in a certain product or page on your site. When you understand how potential customers are moving through your site, you can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Implement an internal linking strategy.<\/strong> You can develop content and link-building structures that revolve around your high-value pages based on customer interest. Depending on your goal, you can maximize conversions by driving traffic to these pages.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use better calls to action. <\/strong>If users aren\u2019t sure what to do after landing on a page, you could potentially lose them. It\u2019s important to include clear, personalized calls-to-action on each page of your site to increase your conversions by as much as <a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noreferrer noopener\">202%<\/a>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide meaningful product recommendations.<\/strong> Knowing what interests your audience will help you create personalized product or content recommendations they\u2019ll find useful.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You can include your product recommendations in strategic places such as your product pages, checkout pages cart abandonment emails, product listing pages, and welcome emails (just to name a few.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-new-vs-returning-users\"><span class=\"ez-toc-section\" id=\"5-New-vs-Returning-Users\"><\/span>5. New vs. Returning Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>New vs. returning users analytics allow you to compare the number of new website visitors against returning users. It also indicates the effectiveness of your marketing strategy. This metric illustrates the most effective traffic channels, lead generation techniques, and marketing strategies for your ecommerce business.<\/p>\n\n\n\n<p>For example, if a larger percentage of new users come from a traffic source, this means it\u2019s more effective (and potentially profitable).&nbsp;<\/p>\n\n\n\n<p>Again, new users might spend more time navigating your website than returning customers. You can take advantage of this opportunity to offer incentives to new users with Shopify tools incentives tools like <a href=\"https:\/\/apps.shopify.com\/smile-io\" target=\"_blank\" rel=\"noreferrer noopener\">Smile<\/a>, <a href=\"https:\/\/apps.shopify.com\/growave\" target=\"_blank\" rel=\"noreferrer noopener\">Growave<\/a>, or <a href=\"https:\/\/apps.shopify.com\/referralcandy\" target=\"_blank\" rel=\"noreferrer noopener\">ReferralCandy<\/a>.&nbsp;<\/p>\n\n\n\n<p>For instance, you could offer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A discount off their first purchase<\/li>\n\n\n\n<li>A free gift with purchase. MESA has a simplified feature to help you do this<\/li>\n<\/ul>\n\n\n\n<div data-template=\"add-a-free-product-to-first-time-customers-order\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reward points per transaction, which they can use to shop after reaching specific numbers.<\/li>\n\n\n\n<li>Rewards for each new user they invite<\/li>\n<\/ul>\n\n\n\n<p>How to View Your Website Performance Metrics<\/p>\n\n\n\n<p>Check your Shopify store\u2019s website performance metrics by following these steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Shopify account<\/li>\n\n\n\n<li>Navigate to the <strong>Analytics <\/strong>tab<\/li>\n\n\n\n<li>You\u2019ll see the sub-menu list: <strong>Dashboard<\/strong>, <strong>Reports<\/strong>, and <strong>Live Views<\/strong>. Check each option to track your ecommerce metrics.&nbsp;<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dashboard<\/strong> shows your Shopify store\u2019s key sales, orders, and online store visitor data.<\/li>\n\n\n\n<li><strong>Reports <\/strong>give insights into your store&#8217;s recent activities, visitors\u2019 behavior, analyze website speed, and transaction details.&nbsp;<\/li>\n\n\n\n<li><strong>Live Views<\/strong> allows you to view the store\u2019s activities in real-time. It also shows you where these activities are coming from location-wise.<\/li>\n<\/ul>\n\n\n\n<p>To take your ecommerce metric analysis further, <a href=\"https:\/\/www.getmesa.com\/apps\/google-analytics\/integrate\">integrate Google Analytics<\/a> with your Shopify store for additional tracking and analysis.<\/p>\n\n\n\n<p>To measure website traffic, bounce rate, average session duration, page per session, and new vs. returning visitors using Google Analytics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Log in to <strong>Google Analytics<\/strong> &gt; <strong>Reports <\/strong>&gt; <strong>Audience <\/strong>&gt; <strong>Overview<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>You can get deeper insights into these ecommerce metrics\u2019 analysis by logging in to <strong>Google<\/strong><strong>Analytics<\/strong> &gt; <strong>Reports<\/strong> &gt; <strong>Acquisition\/Behavior.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conversion-metrics\"><span class=\"ez-toc-section\" id=\"Conversion-Metrics\"><\/span>Conversion Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Driving traffic to your ecommerce website is just the first step. The next is to get those visitors to convert. Here are the conversion metrics you should be tracking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-web-conversion-rate\"><span class=\"ez-toc-section\" id=\"6-Web-Conversion-Rate\"><\/span>6. Web Conversion Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your <a href=\"https:\/\/www.getmesa.com\/blog\/how-to-increase-conversion-rate-shopify\/\">Shopify conversion rate<\/a> is the percentage of web visitors who took the desired actions on your online store.&nbsp;<\/p>\n\n\n\n<p>Considering the <a href=\"https:\/\/www.invespcro.com\/blog\/the-average-website-conversion-rate-by-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">average conversion rate for ecommerce websites is 2.86%<\/a>, you should keep tabs on your conversion rate to know if you\u2019re getting the results you want.&nbsp;<\/p>\n\n\n\n<p>Conversions aren&#8217;t restricted to purchase. Some other types of conversions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opt-in to your mailing list<\/li>\n\n\n\n<li>Adding an item to their shopping cart<\/li>\n\n\n\n<li>Click an ad<\/li>\n\n\n\n<li>Shares of a social media post<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-average-order-value\"><span class=\"ez-toc-section\" id=\"7-Average-Order-Value\"><\/span><strong>7. Average Order Value<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The average order value (AOV) is the amount a customer spends on purchases from your website. If you\u2019re curious how your store stacks up, consider that the <a href=\"https:\/\/www.irpcommerce.com\/en\/us\/ecommercemarketdata.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">AOV for the ecommerce industry<\/a> is about $116.<\/p>\n\n\n\n<p>Evaluating this ecommerce metric helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand shopper behavior<\/li>\n\n\n\n<li>Develop more effective marketing solutions<\/li>\n\n\n\n<li>Build a better pricing structure<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s the formula to calculate your online store\u2019s AOV:&nbsp;<\/strong><\/p>\n\n\n\n<p>AOV = Total revenue generated \u00f7 The total number of orders<\/p>\n\n\n\n<p>You can cross-sell and upsell complementary offers to boost your store\u2019s AOV. These strategies allow your customers to get the most out of their purchases while making you more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-cart-abandonment-rate-nbsp\"><span class=\"ez-toc-section\" id=\"8-Cart-Abandonment-Rate\"><\/span>8. Cart Abandonment Rate&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.getmesa.com\/blog\/how-to-reduce-abandoned-carts-shopify\/\">Shopping cart abandonment<\/a> is another essential metric to track. In March 2020 alone, Statista found that <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">customers abandoned 88.05% of their shopping carts<\/a>.<\/p>\n\n\n\n<p>There are several things that lead to shopping cart abandonment, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shipping costs and duration.<\/strong> <a href=\"https:\/\/www.prnewswire.com\/news-releases\/66-of-american-consumers-expect-free-shipping-on-all-online-orders-301312811.html\" target=\"_blank\" rel=\"noreferrer noopener\">Jungle Scout<\/a> found that 66% of customers expect free shipping for all their orders, and 70% would be upset if order delivery is late. Be sure to minimize shipping costs and deliver products on time.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complex checkout system.<\/strong> A complicated checkout process could put off a potential customer resulting in cart abandonment. However, <a href=\"https:\/\/www.getmesa.com\/templates\">MESA\u2019s workflow templates<\/a> empower you to create a simple and streamlined checkout process.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>You don\u2019t even need to be a major tech junkie before you streamline your store\u2019s checkout process. With the <a href=\"\/features\/workflow-builder\">visual workflow builder<\/a>, you can create workflows to receive and track orders, shipping and fulfillment.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single Payment Options.<\/strong> A study by Weave showed that businesses that provide multiple payment options observe <a href=\"https:\/\/www.prnewswire.com\/news-releases\/study-small-businesses-offering-multiple-payment-options-increase-revenue-by-nearly-30-percent-301031597.html\" target=\"_blank\" rel=\"noreferrer noopener\">an almost 30% increase in revenue<\/a>.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Slow Website Loading. <\/strong>Delayed load time can lead to shopping cart abandonment since <a href=\"https:\/\/www.envisagedigital.co.uk\/website-load-time-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">a one-second delay<\/a> in load time reduces page views by 11%.<\/li>\n<\/ul>\n\n\n\n<p>Ultimately, you should strive to provide a smooth shopping experience for your customers.<\/p>\n\n\n\n<p><strong>Here\u2019s the formula to calculate your shopping cart abandonment rate:&nbsp;<\/strong><br>CAR = (Total number of completed purchases \u00f7 Number of shopping carts customers created) \u00d7 100<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-customer-acquisition-cost-cac\"><span class=\"ez-toc-section\" id=\"9-Customer-Acquisition-Cost-CAC\"><\/span>9. Customer Acquisition Cost (CAC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer Acquisition Cost is the amount you spend to acquire a customer.<\/p>\n\n\n\n<p>Evaluating your customer acquisition cost provides an accurate look at the resources that go into getting a customer for your business. This metric helps you best decide which channels to which you should allocate your marketing budget.&nbsp;<\/p>\n\n\n\n<p>Tracking your CAC is even more critical now that the cost of acquiring new customers has increased due to <a href=\"https:\/\/medium.com\/trapica\/why-cpa-is-increasing-following-ios-14-dee252eb5d29\" target=\"_blank\" rel=\"noopener\">Apple\u2019s new iOS update<\/a>. These data privacy changes have made it impossible for brands to target iOS users via advertising\u2014not to mention how it limits tracking those customer analytics.<\/p>\n\n\n\n<p><strong>Here\u2019s the formula to calculate your customer acquisition cost:&nbsp;<\/strong><\/p>\n\n\n\n<p>CAC = Marketing costs spent to acquire customers \u00f7 Number of customers acquired during this period<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-email-opt-in-rate\"><span class=\"ez-toc-section\" id=\"10-Email-Opt-in-Rate\"><\/span>10. Email Opt-in Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/email-marketing-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Email sign-up rate<\/a> is the measure of new website visitors who subscribe to your email list.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/sumo.com\/stories\/email-signup-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\">average opt-in rate<\/a> across industries is 2.9%, so if you\u2019re below this benchmark, consider several tactics for increasing your email opt-in rate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create relevant lead magnets<\/li>\n\n\n\n<li>Use pop-ups to increase conversions<\/li>\n\n\n\n<li>Include sign-up bars in strategic places on your website like the footer, homepage, and sidebars<\/li>\n\n\n\n<li>Build and leverage social proof<\/li>\n\n\n\n<li>Promote your email on social media<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\">[irp posts=&#8221;2751&#8243; name=&#8221;Create an Email Signup to Your Favorite Marketing Platform (Mailchimp, Klaviyo, Omnisend)&#8221;]<\/div>\n\n\n\n<p><strong>Here\u2019s the formula for email opt-in rate:<\/strong><\/p>\n\n\n\n<p>Email opt-in rate = (Total number of opt-ins \u00f7 number of signup page\/form viewers) \u00d7 100<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-email-click-through-rate\"><span class=\"ez-toc-section\" id=\"11-Email-Click-Through-Rate\"><\/span>11. Email Click-Through Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The average email open rate across industries is <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">18.0%<\/a> with an average email click-through rate of <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">2.6%<\/a>.&nbsp;<\/p>\n\n\n\n<p>While it\u2019s important to grow your email list, it\u2019s important to prioritize email engagement. In other words, you want to create emails your subscribers actually read.<\/p>\n\n\n\n<p>When your subscribers engage with your email, you can build relationships with them, which can eventually lead to revenue.&nbsp;<\/p>\n\n\n\n<p>So how can you tell if your subscribers are engaged readers? Email click-through rate is the percentage of email subscribers that open your email and click on hyperlinks within the email texts.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To improve your email click-through rate, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalize your emails. <\/strong>Include your subscribers\u2019 names in your email and speak directly to your readers using \u201cyou.\u201d Use behavioral data to deliver personalized recommendations.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segment your subscribers. <\/strong>Organize your email list into different groups based on factors like opt-in source, interests, location, inactivity to deliver more relevant and tailored messaging.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize your newsletter design. <\/strong>Use the <a href=\"https:\/\/www.cartoonize.net\/principles-elements-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">principles of design<\/a> to create visually pleasing and easy-to-read emails.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve your copywriting skills. <\/strong>Start by making your subject line and preview texts compelling. Use calls-to-action to increase click-throughs.<\/li>\n<\/ul>\n\n\n\n<p><strong>Share relevant information.<\/strong> Stay up-to-date on your industry trends and share valuable resources your subscribers will appreciate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-email-unsubscribe-rate\"><span class=\"ez-toc-section\" id=\"12-Email-Unsubscribe-Rate\"><\/span>12. Email Unsubscribe Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No matter how dedicated you are to making your subscribers happy, a few people will still unsubscribe.<br><br>According to Campaign Monitor, the <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\">average email unsubscribe rate is 0.1%<\/a>. If you discover that you have a high unsubscribe rate, you\u2019ll want to evaluate your email marketing strategy. A great way to start is to set up a survey form where users can share their reason for unsubscribing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-experience-metrics\"><span class=\"ez-toc-section\" id=\"Customer-Experience-Metrics\"><\/span>Customer Experience Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer satisfaction is vital to the success of your ecommerce business. According to a report by Walker, <a href=\"https:\/\/www.123formbuilder.com\/customer-service-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">90% of customers<\/a> will pay more for customer experience, which is why you should track metrics that capture how customers feel about your brand.<\/p>\n\n\n\n<p>Here are the customer experience metrics to track for your ecommerce website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-13-customer-retention-rate\"><span class=\"ez-toc-section\" id=\"13-Customer-Retention-Rate\"><\/span>13. Customer Retention Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer retention rate is the percentage of repeat buyers your business can maintain over a period.&nbsp;<\/p>\n\n\n\n<p>This is an important customer experience metric to watch because it allows you to better gauge your customer satisfaction with your business and products as well as the overall customer experience.<\/p>\n\n\n\n<p>Since <a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\" target=\"_blank\" rel=\"noreferrer noopener\">81% of buyers<\/a> trust recommendations from their family and friends over those from businesses, it\u2019s a good idea to focus on improving your customer retention rate.<\/p>\n\n\n\n<p>To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create an excellent customer experience<\/li>\n\n\n\n<li>Implement loyalty programs&nbsp;<\/li>\n\n\n\n<li>Ask and work on customer feedback<\/li>\n\n\n\n<li>Provide proactive support<\/li>\n\n\n\n<li>Give personalized recommendations<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s the formula for calculating customer retention rate:<\/strong><\/p>\n\n\n\n<p>Customer Retention Rate = [(Total number of customers &#8211; Number of new customers) \u00f7 Total number of customers before acquisition] \u00d7 100<\/p>\n\n\n\n<p><em>\u201cCustomer retention rate is a great starting point to gauge the overall strength of an ecommerce business.\u201d&nbsp;-Monish Datta, Growth at Candid<\/em><\/p>\n\n\n\n<p>MESA also has a few templates to help you with customer retention along the way:<\/p>\n\n\n\n<div data-template=\"save-a-customers-date-of-birth-to-a-yotpo-loyalty-customer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-template=\"add-a-post-purchase-survey-form-and-send-results-to-google-sheets\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-14-customer-lifetime-value-clv\"><span class=\"ez-toc-section\" id=\"14-Customer-Lifetime-Value-CLV\"><\/span>14. Customer Lifetime Value (CLV)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customer lifetime value is the amount you expect an existing customer to spend on your business during their time as a customer. This ecommerce metric provides you with insights into your business such as your estimated revenue, financial viability, identification of high-value customers.&nbsp;<\/p>\n\n\n\n<p>According to Jonathan Dunnett, Founder and CEO of <a href=\"https:\/\/enableleaders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enable Leaders<\/a>, \u201cI would expect customer lifetime value and conversion rates to be on the list, for sure. If a customer is only ever worth $5 and it takes you $10 to get a customer, you have a problem. If you get 1M visitors to your page and only one converts, you have another problem.\u201d<\/p>\n\n\n\n<p>A high CLV shows that your ecommerce brand has a happy customer base and healthy brand loyalty.<\/p>\n\n\n\n<p>Customer lifetime value allows you to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Predict your revenue<\/li>\n\n\n\n<li>Measure your company\u2019s quality and performance<\/li>\n\n\n\n<li>Create customer segments based on the value they bring to your business. This empowers you to run more effective promotions<\/li>\n\n\n\n<li>Foresee your business growth<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s the formula to calculate your customer lifetime value:<\/strong><\/p>\n\n\n\n<p>CLV = Average order value \u00d7&nbsp; Average number of purchases per year \u00d7&nbsp; Average retention time in years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-15-net-promoter-score\"><span class=\"ez-toc-section\" id=\"15-Net-Promoter-Score\"><\/span>15. Net Promoter Score <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Net Promoter Score (NPS) is a <a href=\"\/apps\/gorgias\">customer satisfaction<\/a> and brand advocacy measurement in which customers fill a survey form to rate their satisfaction and likelihood of recommending a brand.<\/p>\n\n\n\n<p>Making sure your customers are satisfied could earn you not just repeat buyers but brand advocates. To increase customer satisfaction, be sure to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Measure customer satisfaction consistently<\/li>\n\n\n\n<li>Ask for feedback&nbsp;<\/li>\n\n\n\n<li>Implement customer feedback<\/li>\n\n\n\n<li>Provide a smooth user experience.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Satisfying your customers could also be as simple as reducing operational errors and <a href=\"https:\/\/www.getmesa.com\/templates\">managing orders quickly<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-16-return-rate\"><span class=\"ez-toc-section\" id=\"16-Return-Rate\"><\/span>16. Return Rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers returned products worth <a href=\"https:\/\/nrf.com\/media-center\/press-releases\/428-billion-merchandise-returned-2020\" target=\"_blank\" rel=\"noreferrer noopener\">over $428 billion<\/a> in 2020, which is why return rate is a major concern amongst ecommerce businesses.&nbsp;<\/p>\n\n\n\n<p>Take note of returned products: If several customers return a specific product, there could be something wrong with the product quality or functionality.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\">[irp posts=&#8221;2751&#8243; name=&#8221;Create an Email Signup to Your Favorite Marketing Platform (Mailchimp, Klaviyo, Omnisend)&#8221;]<\/div>\n\n\n\n<p>For example, Joe could return a smartwatch to a watch store because he doesn\u2019t like the texture or balance of the watch. That\u2019s his preference issue. However, if five other customers return seven pieces of the same watch, it may be an issue of quality and functionality.<\/p>\n\n\n\n<p>An effective way to reduce your return rate is to set clear expectations for your customers by implementing a generous return policy and making your product pages and descriptions extremely detailed.&nbsp;Here are a few MESA templates to get you started:<\/p>\n\n\n\n<div data-template=\"start-a-return-with-mesa-forms\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div data-template=\"automatically-track-shopify-refunds-in-google-analytics\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revenue-metrics\"><span class=\"ez-toc-section\" id=\"Revenue-Metrics\"><\/span>Revenue Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One of the main goals of your ecommerce business is to drive revenue. As a result, you need to set and track certain revenue metrics to ensure your business is on the right path.<\/p>\n\n\n\n<p>Here are the most critical revenue metrics you should evaluate:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-17-total-sales\"><span class=\"ez-toc-section\" id=\"17-Total-Sales\"><\/span>17. Total Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The total sales or revenue your Shopify store generates is the amount of income you get from selling your products to customers within a period.<\/p>\n\n\n\n<p>Reviewing the total sales you\u2019ve had helps you understand:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your customer\u2019s buying behavior<\/li>\n\n\n\n<li>Your peak sales period.<\/li>\n<\/ul>\n\n\n\n<p>This metric is helpful for noticing patterns in your customer\u2019s shopping behavior. For instance, if your online store\u2019s sales go up during an event or a certain day of the week, it makes sense to prepare in advance.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s the formula for calculating total sales:<\/strong><\/p>\n\n\n\n<p>Total sales\/revenue = Quantity of products sold \u00d7 Prices of products<\/p>\n\n\n\n<p>Also, take time to analyze patterns in your total sales report. It could be because you sent an email campaign with an exclusive offer during this period or shared a post on social media highlighting a new product. This could be a great starting point for new campaign ideas and optimization efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-18-revenue-per-traffic-source\"><span class=\"ez-toc-section\" id=\"18-Revenue-Per-Traffic-Source\"><\/span>18. Revenue Per Traffic Source<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This ecommerce metric represents the amount you generate per traffic source\u2014like paid search, social media, and referrals. Knowing which traffic sources to invest your time and money in is a key part of smart marketing. And understanding your revenue per traffic source reveals which channels are making you the most money so you can double down.<\/p>\n\n\n\n<p>Once you identify your most successful traffic sources, you\u2019ll know where to focus your marketing.&nbsp;<\/p>\n\n\n\n<p><strong>You can use Google Analytics to measure your revenue per traffic source:<\/strong><br>Log in to<strong> <\/strong>Google Analytics &gt; Reports &gt; Acquisition &gt; All Traffic<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-19-gross-profit-margin\"><span class=\"ez-toc-section\" id=\"19-Gross-Profit-Margin\"><\/span>19. Gross Profit Margin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The gross profit margin is an ecommerce metric that differentiates your profit from your total revenue.<\/p>\n\n\n\n<p>Gross profit margin is the amount of revenue you\u2019re left with after subtracting the cost of goods sold (or the amount spent for production, marketing, and delivery).&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s the formula for calculating your gross profit margin:<\/strong><\/p>\n\n\n\n<p>Gross Profit Margin = [(Total revenue &#8211; Cost of goods sold) \u00f7 Total revenue] \u00d7 100 &nbsp;<\/p>\n\n\n\n<p>You can also make use of <a href=\"https:\/\/www.oberlo.com\/tools\/profit-margin-calculator\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo\u2019s gross profit calculator<\/a> to calculate this quickly and accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-20-net-profit-margin\"><span class=\"ez-toc-section\" id=\"20-Net-Profit-Margin\"><\/span>20. Net Profit Margin<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your net profit margin is similar to your gross profit margin. However, it\u2019s a more in-depth profitability measure. Net profit margin is the percentage of net profit your online store generates.<\/p>\n\n\n\n<p>In other words, it\u2019s the sum of money left after accounting for outgoing and incoming cash flow like the cost of goods sold, affiliate earnings, and annual operational payments like website hosting and <a href=\"https:\/\/www.keepertax.com\/posts\/what-is-self-employment-tax\" target=\"_blank\" rel=\"noreferrer noopener\">taxes<\/a>.<\/p>\n\n\n\n<p><strong>Here\u2019s how to calculate your net profit margin:<\/strong><\/p>\n\n\n\n<p>Net Profit Margin = (Total revenue &#8211; Total Cost) \u00f7 Total revenue<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecommerce-metrics-what-to-do-next\"><span class=\"ez-toc-section\" id=\"Ecommerce-Metrics-What-to-Do-Next\"><\/span>Ecommerce Metrics: What to Do Next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know the most important ecommerce metrics to track for your store, it\u2019s time to get clear on what\u2019s working and what\u2019s not with your store and marketing strategy.&nbsp;<\/p>\n\n\n\n<p>We recommend you evaluate your ecommerce metrics at least once a week and at the very least every month.&nbsp;<br><br>But don\u2019t just stop at metrics. Ready to enhance your customer experience, increase website conversions, and boost revenue through ecommerce automation?<\/p>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>The best business owners know the importance of data. Metrics provide a clear picture of performance and deliver key insights&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[172],"tags":[158,7,66],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","tag-delighted","tag-google-analytics","tag-shopify"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>17 Ecommerce Metrics Shopify Store Owners Need to Track - MESA<\/title>\n<meta name=\"description\" content=\"The best business owners know the importance of data. 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