![\"guide](\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/automate-shopify-metafields.png\")
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Shopify saves every product, customer, and order using a fixed set of default fields \u2014 title, price, SKU, email, and fulfillment status. Metafields are how you go beyond those defaults. They let you attach any additional data to any Shopify resource: a burn time to a candle product, a customer’s preferred communication method, a special handling instruction on an order, an expiration date on a grocery item.<\/p>\n\n\n\n
If you’ve ever wanted to display information on your storefront that Shopify’s standard fields don’t support, automate workflows using data that isn’t captured natively, or build richer customer and product profiles, metafields are the way to do it.<\/p>\n\n\n\n
This guide covers what metafields are, how they’re structured, how to create and manage them without code, how to automate them with MESA, the best apps for bulk editing and management, and when to use metafields versus metaobjects.<\/p>\n\n\n In this article:<\/p>\n<\/span><\/div>\n<\/figure>\n\n\n\n\n