{"id":18443,"date":"2026-03-20T18:52:04","date_gmt":"2026-03-20T18:52:04","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/?p=18443"},"modified":"2026-03-23T21:31:31","modified_gmt":"2026-03-23T21:31:31","slug":"shopify-email-sms-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/shopify-email-sms-marketing-automation\/","title":{"rendered":"Shopify Email and SMS Marketing Automation: Complete Guide (2026)"},"content":{"rendered":"\n

Email and SMS are the two highest-ROI marketing channels available to Shopify merchants \u2014 and the gap between stores that automate them effectively and those that don’t is widening. For every $1 spent on email marketing, ecommerce, and retail businesses see an average return of $45, the highest ROI of any industry sector, according to Klaviyo data<\/a>. SMS generates an average of $71 for every $1 spent, according to Omnisend<\/a>. Both numbers assume automation is doing the heavy lifting \u2014 the right messages triggered by the right events, sent without anyone manually pressing send.<\/p>\n\n\n\n

This guide covers what Shopify handles natively, what requires a third-party app, which apps are worth using for email and SMS, and the specific automation workflows that drive the most revenue for Shopify stores.<\/p>\n\n\n

\"guide<\/figure>\n\n\n
\n
\n

In this article:<\/p>\n<\/span><\/div>\n