What to include in each email:<\/strong><\/p>\n\n\n\nEmail 1 (1 hour): Keep it simple and helpful. Show images of abandoned items, include product names and prices, and make the CTA button prominent: “Complete Your Purchase” or “Return to Cart.” Don’t offer discounts yet\u2014many customers will complete the purchase without them.<\/p>\n\n\n\n
Email 2 (24 hours): Add social proof. Include customer reviews for the abandoned items, show how many people purchased recently, or display trust badges. Address common concerns: “Free shipping on orders over $X” or “30-day money-back guarantee.”<\/p>\n\n\n\n
Email 3 (48-72 hours): Create urgency (ethically). If stock is actually running low, mention it. If you’re going to offer a discount, this is when to do it. Consider a limited-time offer: “Here’s 10% off\u2014expires in 24 hours.”<\/p>\n\n\n\n
Subject lines that work:<\/strong><\/p>\n\n\n\n\n- “You left something behind” (simple, direct)<\/li>\n\n\n\n
- “Still interested in [Product Name]?” (personal, specific)<\/li>\n\n\n\n
- “Your cart is about to expire” (urgency, if true)<\/li>\n\n\n\n
- “Is something wrong?” (caring, opens conversation)<\/li>\n<\/ul>\n\n\n\n