{"id":14376,"date":"2025-07-29T22:16:24","date_gmt":"2025-07-29T22:16:24","guid":{"rendered":"https:\/\/www.getmesa.com/blog\/?p=14376"},"modified":"2025-12-22T22:58:51","modified_gmt":"2025-12-22T22:58:51","slug":"send-a-postcard-to-new-mantle-app-installs","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/","title":{"rendered":"How to Send a Welcome Postcard After Shopify App Install"},"content":{"rendered":"\n<p>Getting a merchant to install your Shopify app is a win, but keeping them around is the real challenge.<\/p>\n\n\n\n<p>Most new users decide within the first few days whether they\u2019ll stick with your app. A welcome postcard is a surprising, personal touch that can help tip the scales. It\u2019s not just a feel-good gesture\u2014it\u2019s a way to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduce early churn by making your app feel human and memorable<\/li>\n\n\n\n<li>Reinforce your brand in a crowded marketplace<\/li>\n\n\n\n<li>Start customer relationships on the right foot, before support tickets ever come in<\/li>\n<\/ul>\n\n\n\n<p>In this guide, you\u2019ll learn how to automate a real, physical postcard to be sent after each new installation of your app\u2014no manual work, no fulfillment headaches. Just a smart, scalable way to make your app stand out and your users feel seen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-dots\"\/>\n\n\n\n<p><br><strong>TL;DR: Want to skip the setup?\u00a0<\/strong>Use our template to send welcome postcards for new app signups:<\/p>\n\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>send-postcard-after-shopify-app-installation<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"send-postcard-after-shopify-app-installation\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\t\t<style>.mesa-template-backend {\n    background: rgba(139, 139, 150, 0.1);\n    padding: 22px;\n}\n\n.mesa-template-backend h5,\n.mesa-template-backend p {\n    margin: 0 0 5px;\n}\n\n.mesa-template-backend p {\n    font-size: 16px;\n}\n\n.mesa-template-backend p:last-child {\n    display: inline-block;\n    background: #fff;\n    padding: 5px 10px;\n}\n\n.mesa-template-backend p strong {\n    font-size: 12px;\n}<\/style>\n\t\t\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Step-by-step-guide-How-to-send-a-welcome-postcard-after-app-install\" >Step-by-step guide: How to send a welcome postcard after app install<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Why-send-a-welcome-postcard-after-app-install\" >Why send a welcome postcard after app install?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Tips-on-creating-effective-welcome-postcards\" >Tips on creating effective welcome postcards<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Keep-the-design-simple-and-visually-appealing\" >Keep the design simple and visually appealing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Write-a-clear-concise-message\" >Write a clear, concise message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Include-a-strong-call-to-action\" >Include a strong call-to-action<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/send-a-postcard-to-new-mantle-app-installs\/#Frequently-asked-questions\" >Frequently asked questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide-how-to-send-a-welcome-postcard-after-app-install\"><span class=\"ez-toc-section\" id=\"Step-by-step-guide-How-to-send-a-welcome-postcard-after-app-install\"><\/span><strong>Step-by-step guide: How to send a welcome postcard after app install<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-how-to wp-block-yoast-how-to-block\"><p class=\"schema-how-to-total-time\"><span class=\"schema-how-to-duration-time-text\">Time needed:&nbsp;<\/span>5 minutes<\/p><p class=\"schema-how-to-description\">MESA lets you easily set up a workflow that sends personalized welcome postcards to new app users. Here&#8217;s how:<\/p> <ol class=\"schema-how-to-steps\"><li class=\"schema-how-to-step\" id=\"how-to-step-1753296142890\"><strong class=\"schema-how-to-step-name\"><strong>Set up the Mantle trigger<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Configure Mantle&#8217;s &#8220;New User Registered&#8221; trigger to detect when a new user installs your app. Select the dropdown menu to retrieve your available app IDs. This trigger will capture user data, such as their name and mailing address, to personalize the postcard.<img loading=\"lazy\" decoding=\"async\" width=\"1572\" height=\"1044\" class=\"wp-image-14377\" alt=\"Set up the Mantle trigger\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-204.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-204.png 1572w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-204-300x199.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-204-1024x680.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-204-768x510.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-204-1536x1020.png 1536w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1753296238136\"><strong class=\"schema-how-to-step-name\"><strong>Get customer details<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Next, we need to get the customer details based on the ID that was given when it was created. This lets us acquire customer details such as full name and address so we may pass them along to the service sending the postcard, in this example, <a href=\"http:\/\/thanks.io\" target=\"_blank\" rel=\"noreferrer noopener\">Thanks.io<\/a>.<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"946\" class=\"wp-image-14378\" style=\"max-width:100%;\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-205.png\" alt=\"Get customer details\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-205.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-205-300x185.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-205-1024x631.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-205-768x473.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1753296385963\"><strong class=\"schema-how-to-step-name\"><strong>Configure the postcard template<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Design your welcome postcard template using MESA&#8217;s integration with popular print-on-demand services like Thanks.io. Customize the postcard with your app&#8217;s branding, a warm welcome message, and any special offers or tips for getting started.<br\/><br\/>Be sure to populate the postcard template with the user&#8217;s name and mailing address captured by the Retrieve Customer step. This ensures each postcard is personalized for the individual user.<img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"1600\" class=\"wp-image-14379\" alt=\"Configure the postcard template\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-206.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-206.png 709w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-206-133x300.png 133w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-206-454x1024.png 454w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-206-681x1536.png 681w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/p> <\/li><li class=\"schema-how-to-step\" id=\"how-to-step-1753296492917\"><strong class=\"schema-how-to-step-name\"><strong>Turn workflow \u201cOn\u201d<\/strong><\/strong> <p class=\"schema-how-to-step-text\">Once you&#8217;ve configured the trigger and postcard template, activate your workflow in MESA. From this point forward, every new user who installs your app will automatically receive a personalized welcome postcard.<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1250\" class=\"wp-image-14381\" alt=\"Turn workflow &quot;On&quot; to send a welcome postcard after Shopify app install\" src=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-208.png\" style=\"max-width:100%;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-208.png 1536w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-208-300x244.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-208-1024x833.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/image-208-768x625.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p> <\/li><\/ol><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-alpha-channel-opacity has-cyan-bluish-gray-background-color has-background is-style-dots\"\/>\n\n\n\n<p><strong><strong>Save yourself the setup. Use this template instead:<\/strong><\/strong><\/p>\n\n\n<div class=\"mesa-template-backend frontend-hidden\">\n    <p><strong>MESA Template ID<\/strong><\/p>\n    <p>send-postcard-after-shopify-app-installation<\/p>\n<\/div>\n\n<div class=\"mesa-template\" data-template=\"send-postcard-after-shopify-app-installation\"><\/div>\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-send-a-welcome-postcard-after-app-install\"><span class=\"ez-toc-section\" id=\"Why-send-a-welcome-postcard-after-app-install\"><\/span><strong>Why send a welcome postcard after app install?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Stand out from the crowd<\/strong>: A real postcard lands on their doorstep\u2014not just their inbox\u2014creating a memorable experience digital messages can&#8217;t match.<\/p>\n\n\n\n<p><strong>Keep users coming back<\/strong>: A simple show of appreciation can nudge new users to stick around and discover what your app offers.<\/p>\n\n\n\n<p><strong>Create a lasting impression<\/strong>: A physical postcard feels thoughtful. People often keep them on their desk or fridge, reminding them about your app daily.<\/p>\n\n\n\n<p><strong>Reach beyond the screen<\/strong>: Direct mail allows your brand to connect in a way most apps don\u2019t attempt. When people see your postcard in their mailbox, it can spark curiosity to explore your app further.<\/p>\n\n\n\n<p><strong>Personalize the experience<\/strong>: By tailoring each postcard with the user&#8217;s name and a warm message, you show that you notice and value every new signup.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-on-creating-effective-welcome-postcards\"><span class=\"ez-toc-section\" id=\"Tips-on-creating-effective-welcome-postcards\"><\/span><strong>Tips on creating effective welcome postcards<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-keep-the-design-simple-and-visually-appealing\"><span class=\"ez-toc-section\" id=\"Keep-the-design-simple-and-visually-appealing\"><\/span><strong>Keep the design simple and visually appealing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skip the clutter. A clean design with your logo, brand colors, and an inviting image works best. Think of what would catch your eye in a pile of daily mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-write-a-clear-concise-message\"><span class=\"ez-toc-section\" id=\"Write-a-clear-concise-message\"><\/span><strong>Write a clear, concise message<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Thank your new user for joining. Point out one or two features that can help them right away. For example, imagine a postcard that says, \u201cThanks for installing our app! Check out the dashboard to unlock your first bonus.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-a-strong-call-to-action\"><span class=\"ez-toc-section\" id=\"Include-a-strong-call-to-action\"><\/span><strong>Include a strong call-to-action<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tell users what to do next. Maybe you want them to try a specific feature or use a discount code. Make your call-to-action easy to spot and even easier to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions\"><span class=\"ez-toc-section\" id=\"Frequently-asked-questions\"><\/span><strong>Frequently asked questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1753296677441\"><strong class=\"schema-faq-question\"><strong>How long does it take for users to receive the welcome postcard after install?<\/strong><\/strong> <p class=\"schema-faq-answer\">Most postcards arrive within a week, but this can vary by location and postal service.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753296810515\"><strong class=\"schema-faq-question\"><strong>Can I track the effectiveness of my welcome postcard campaign?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. You can add unique codes or URLs to your postcard and watch for redemptions or visits that tie back to your campaign.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753296828381\"><strong class=\"schema-faq-question\"><strong>What if a user uninstalls the app before receiving the postcard?<\/strong><\/strong> <p class=\"schema-faq-answer\">To avoid sending postcards to users who uninstall early, you can add a delay before triggering the postcard. Then, include a filter to check if the app is still installed. That way, only merchants who stick around past the trial period will receive a postcard.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753296842162\"><strong class=\"schema-faq-question\"><strong>How much does it cost to send welcome postcards to new app users?<\/strong><\/strong> <p class=\"schema-faq-answer\">Costs depend on your print provider and the number of postcards you send. Some services offer volume discounts.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1753296855799\"><strong class=\"schema-faq-question\"><strong>Can I customize the postcard design for different user segments or app versions?<\/strong><\/strong> <p class=\"schema-faq-answer\">Absolutely. MESA makes it easy to personalize postcards for different groups, so each user receives a message that fits their experience.<\/p> <\/div> <\/div>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>Getting a merchant to install your Shopify app is a win, but keeping them around is the real challenge. Most&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[419,424],"class_list":["post-14376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workflow-tutorials","tag-mantle","tag-thanksio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Send a Postcard to New Shopify App Installs<\/title>\n<meta name=\"description\" content=\"Automatically send personalized postcards to new Shopify app installs. Set up campaigns to boost user engagement and long-term retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Send a Welcome Postcard After Shopify App Install\" \/>\n<meta property=\"og:description\" content=\"Getting a merchant to install your Shopify app is a win, but keeping them around is the real challenge. Most new users decide within the first few days\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/\" \/>\n<meta property=\"og:site_name\" content=\"MESA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/mesabyshoppad\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T22:16:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-22T22:58:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/tutorial-mantle-thanks-io-postcards.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ryan ODonnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@getmesa\" \/>\n<meta name=\"twitter:site\" content=\"@getmesa\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ryan ODonnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/\"},\"author\":{\"name\":\"Ryan ODonnell\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#\\\/schema\\\/person\\\/37dc9b968192b2be49af3950022179cc\"},\"headline\":\"How to Send a Welcome Postcard After Shopify App Install\",\"datePublished\":\"2025-07-29T22:16:24+00:00\",\"dateModified\":\"2025-12-22T22:58:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/\"},\"wordCount\":862,\"publisher\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getmesa.com/blog\\\/wp-content\\\/uploads\\\/tutorial-mantle-thanks-io-postcards.png\",\"keywords\":[\"mantle\",\"thanksio\"],\"articleSection\":[\"Workflow Tutorials\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/\",\"url\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/\",\"name\":\"How to Send a Postcard to New Shopify App Installs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getmesa.com/blog\\\/wp-content\\\/uploads\\\/tutorial-mantle-thanks-io-postcards.png\",\"datePublished\":\"2025-07-29T22:16:24+00:00\",\"dateModified\":\"2025-12-22T22:58:51+00:00\",\"description\":\"Automatically send personalized postcards to new Shopify app installs. 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That way, only merchants who stick around past the trial period will receive a postcard.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#faq-question-1753296842162\",\"position\":4,\"url\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#faq-question-1753296842162\",\"name\":\"How much does it cost to send welcome postcards to new app users?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Costs depend on your print provider and the number of postcards you send. Some services offer volume discounts.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#faq-question-1753296855799\",\"position\":5,\"url\":\"https:\\\/\\\/www.getmesa.com\\\/blog\\\/send-a-postcard-to-new-mantle-app-installs\\\/#faq-question-1753296855799\",\"name\":\"Can I customize the postcard design for different user segments or app versions?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Absolutely. 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Customize the postcard with your app's branding, a warm welcome message, and any special offers or tips for getting started.Be sure to populate the postcard template with the user's name and mailing address captured by the Retrieve Customer step. 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You can add unique codes or URLs to your postcard and watch for redemptions or visits that tie back to your campaign.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296828381","position":3,"url":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296828381","name":"What if a user uninstalls the app before receiving the postcard?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To avoid sending postcards to users who uninstall early, you can add a delay before triggering the postcard. Then, include a filter to check if the app is still installed. That way, only merchants who stick around past the trial period will receive a postcard.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296842162","position":4,"url":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296842162","name":"How much does it cost to send welcome postcards to new app users?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Costs depend on your print provider and the number of postcards you send. Some services offer volume discounts.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296855799","position":5,"url":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#faq-question-1753296855799","name":"Can I customize the postcard design for different user segments or app versions?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Absolutely. MESA makes it easy to personalize postcards for different groups, so each user receives a message that fits their experience.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"HowTo","@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#howto-1","name":"How to Send a Welcome Postcard After Shopify App Install","mainEntityOfPage":{"@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#article"},"description":"MESA lets you easily set up a workflow that sends personalized welcome postcards to new app users. Here's how:","totalTime":"P0DT0H5M","step":[{"@type":"HowToStep","url":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#how-to-step-1753296142890","name":"Set up the Mantle trigger","itemListElement":[{"@type":"HowToDirection","text":"Configure Mantle's \"New User Registered\" trigger to detect when a new user installs your app. Select the dropdown menu to retrieve your available app IDs. 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This lets us acquire customer details such as full name and address so we may pass them along to the service sending the postcard, in this example, Thanks.io."}],"image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#schema-image-0094e959a90a51f6e9933d6bf8ac46b6","url":"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-205.png","contentUrl":"https:\/\/www.getmesa.com\/blog\/wp-content\/uploads\/image-205.png"}},{"@type":"HowToStep","url":"https:\/\/www.getmesa.com\/blog\/send-a-postcard-to-new-mantle-app-installs\/#how-to-step-1753296385963","name":"Configure the postcard template","itemListElement":[{"@type":"HowToDirection","text":"Design your welcome postcard template using MESA's integration with popular print-on-demand services like Thanks.io. 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