{"id":1152,"date":"2020-12-28T14:00:00","date_gmt":"2020-12-28T14:00:00","guid":{"rendered":"http:\/\/www.getmesa.com/blog\/blog\/?p=1152"},"modified":"2025-04-08T21:57:44","modified_gmt":"2025-04-08T21:57:44","slug":"13-time-saving-workflows-for-growing-dtc-brands","status":"publish","type":"post","link":"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/","title":{"rendered":"13 Time-Saving Workflows for Growing DTC Brands"},"content":{"rendered":"\n<p>The eCommerce industry is exploding worldwide. In 2022, the e-commerce market in the U.S. is <a href=\"https:\/\/mycreditsummit.com\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">expected to generate $986.10 billion in revenue<\/a>.<\/p>\n\n\n\n<p>Retail sales were already in decline before COVID-19. But as the pandemic continues and more customers are staying home, eCommerce is going to continue to dominate.<\/p>\n\n\n\n<p>It\u2019s never been a better time to launch an online store. But as your business starts to scale, however, you may notice that you have less and less time on your hands.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s use the example of shipping, for example. You can afford the time to create individual shipping labels when you\u2019re only shipping 10 boxes a month.&nbsp;<\/p>\n\n\n\n<p>But if you\u2019re shipping 1000 boxes, it&#8217;s a whole nother story.<\/p>\n\n\n\n<p>Stores must find a way to automate repetitive tasks so they put all their attention on growth. That\u2019s where automation comes in.<\/p>\n\n\n\n<p class=\"inline-cta\"><a href=\"https:\/\/www.getmesa.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Get MESA free<\/a> for 7-days and enjoy support from automation experts!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In this article:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Benefits-of-Workflow-Automation-for-DTC-Brands\" >Benefits of Workflow Automation for DTC Brands<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#A-Boost-in-Productivity-and-Efficiency\" >A Boost in Productivity and Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Store-and-Keep-Track-of-Data-Accurately\" >Store and Keep Track of Data Accurately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Save-Money-for-Your-Business\" >Save Money for Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#The-Best-Automation-Workflows-That-Save-You-Time-and-Grow-Sales\" >The Best Automation Workflows That Save You Time and Grow Sales<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Winning-back-lost-customers\" >Winning back lost customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Customer-Experience-Loyalty\" >Customer Experience &amp; Loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Shipping-Management\" >Shipping Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Inventory-and-Logistics-Management\" >Inventory and Logistics Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Handling-Returns-and-Customer-Complaints\" >Handling Returns and Customer Complaints<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.getmesa.com/blog\/13-time-saving-workflows-for-growing-dtc-brands\/#Final-Thoughts-Leveraging-Automation-From-the-Start\" >Final Thoughts: Leveraging Automation From the Start<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-workflow-automation-for-dtc-brands\"><span class=\"ez-toc-section\" id=\"Benefits-of-Workflow-Automation-for-DTC-Brands\"><\/span>Benefits of Workflow Automation for DTC Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"time-savings workflows for DTC brands\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands.png 1280w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-300x169.png 300w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-1024x576.png 1024w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-768x432.png 768w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-553x311.png 553w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-356x200.png 356w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-764x430.png 764w, https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/13-time-saving-workflows-for-growing-dtc-brands-284x160.png 284w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n<p>Automation streamlines repetitive tasks so you can put your attention to other aspects of your business.<\/p>\n\n\n\n<p>It\u2019s one of the benefits of being on Shopify, that provides you <a href=\"https:\/\/www.getmesa.com\/blog\/14-best-integrations-for-shopify-stores\/\">integrations<\/a> that automate various business activities. You can use it to manage order fulfillment, marketing, shipping, customer service, and more.&nbsp;<\/p>\n\n\n\n<p>It can make a significant difference in your day-to-day operations.&nbsp;<\/p>\n\n\n\n<p>Here are the main benefits that come with using <a href=\"https:\/\/www.getmesa.com\/blog\/ultimate-guide-to-the-best-shopify-apps-to-increase-sales\/\">automations<\/a> to run your store:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-boost-in-productivity-and-efficiency\"><span class=\"ez-toc-section\" id=\"A-Boost-in-Productivity-and-Efficiency\"><\/span>A Boost in Productivity and Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mundane tasks such as billing the customer, creating a list of products, and counting your inventory can eat up time on your schedule.&nbsp;<\/p>\n\n\n\n<p>And as a business owner, there are probably other tasks of your company you\u2019d prefer to focus on.<\/p>\n\n\n\n<p>Automation streamlines business processes to save you time. As a result, you\u2019ll have more room on your schedule to focus on other areas of business, such as redesigning your website or improving your product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-store-and-keep-track-of-data-accurately\"><span class=\"ez-toc-section\" id=\"Store-and-Keep-Track-of-Data-Accurately\"><\/span>Store and Keep Track of Data Accurately<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There\u2019s a lot of data to keep track of as you run an eCommerce store, such as purchase details from customers and your stock inventory.&nbsp;<\/p>\n\n\n\n<p>You can try to store all this data by yourself, but you\u2019re putting yourself at risk for human error. Even little mistakes can have a significant impact on your business.<\/p>\n\n\n\n<p>For example, if you\u2019re preparing a package, but the customer name\u2019s has some misspellings, they won\u2019t receive their order. Not only will you have to cover transportation costs, but you\u2019re losing yourself a customer.<\/p>\n\n\n\n<p>Automation eliminates human error as you process data. You won\u2019t have to worry about any miscalculation or any errors that could block your growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-save-money-for-your-business\"><span class=\"ez-toc-section\" id=\"Save-Money-for-Your-Business\"><\/span>Save Money for Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lastly, automation can save your business money in various ways.<\/p>\n\n\n\n<p>First, it reduces the amount of time that employees dedicate to their tasks. You\u2019ll be able to reduce their hours, while they\u2019ll get to have more time to focus on more significant areas of their job.<\/p>\n\n\n\n<p>Secondly, by automating repetitive tasks, you reduce the amount of people you need in your company.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-best-automation-workflows-that-save-you-time-and-grow-sales\"><span class=\"ez-toc-section\" id=\"The-Best-Automation-Workflows-That-Save-You-Time-and-Grow-Sales\"><\/span>The Best Automation Workflows That Save You Time and Grow Sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As you can see, automation comes with many benefits for your business. From boosting your productivity to saving money, it offers the tools you need to take your store to the next level.<\/p>\n\n\n\n<p>So without further ado, let\u2019s get into the best automation workflows that grow your business and save you time:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-winning-back-lost-customers\"><span class=\"ez-toc-section\" id=\"Winning-back-lost-customers\"><\/span>Winning back lost customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Losing customers can be a frustrating experience.&nbsp;<\/p>\n\n\n\n<p>There&#8217;s nothing worse than getting a customer to purchase, only for them to drop their cart at the last minute. Over <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">69% of online shopping carts<\/a> get abandoned.<\/p>\n\n\n\n<p>Yep, you heard that right. That means that for all of your orders, almost \u00be go to waste. That\u2019s a tough stat for many eCommerce brands to hear.<\/p>\n\n\n\n<p>On the other hand, you may have customers on your list that have stopped engaging for whatever reason. Maybe they bought a product from your store a couple of months ago but have yet to make another purchase.<\/p>\n\n\n\n<p>You may be scratching your head on what went wrong and how you can bring them back to your store. Thankfully, automation comes with various workflows to help you re-engage customers:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-launch-win-back-campaigns\">1. Launch Win-Back Campaigns<\/h4>\n\n\n\n<p>At some point or another, a portion of customers are going to lose interest in your brand.&nbsp;<\/p>\n\n\n\n<p>One way to catch the attention of inactive customers is through a win-back email campaign. It\u2019s a series of emails you can send to the customer to re-engage them and get them to purchase once again.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s say that the customer bought some form of older equipment four months ago, but has yet to buy another product. You can send them deals via email on the latest upgrades to bring them back to your store.<\/p>\n\n\n\n<div data-app=\"omnisend\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-send-an-abandoned-cart-email\">2. Send an Abandoned Cart Email<\/h4>\n\n\n\n<p>It\u2019s not the end of the world if a customer abandons their cart. To win them back, you can send them an abandoned cart email and get them to follow through.<\/p>\n\n\n\n<p>For example, you can include in the email a discount or promotion on the item they added to their cart. It\u2019s going to give customers an extra incentive to go to checkout and finish their purchase.<\/p>\n\n\n\n<p>You\u2019ll be able to recover lost sales that normally would have never happened.<\/p>\n\n\n\n<div data-app=\"email\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-experience-amp-loyalty\"><span class=\"ez-toc-section\" id=\"Customer-Experience-Loyalty\"><\/span>Customer Experience &amp; Loyalty<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The key to eCommerce success isn\u2019t just to acquire new customers. It\u2019s also to optimize their <a href=\"https:\/\/blog.hubspot.com\/service\/what-is-customer-experience\" target=\"_blank\" rel=\"noreferrer noopener\">experience<\/a>, so they\u2019ll always be coming back to your store for more.&nbsp;<\/p>\n\n\n\n<p>After all, <a href=\"https:\/\/www.adobe.com\/ca\/experience-cloud\/digital-insights\/digital-economy-index.html\" target=\"_blank\" rel=\"noreferrer noopener\">41% of an eCommerce store\u2019s revenue comes from only 8% of its customers<\/a>.<\/p>\n\n\n\n<p>Here are the best automation wo you can set up to improve the customer experience and boost loyalty:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-segment-your-customer-list\">3. Segment Your Customer List<\/h4>\n\n\n\n<p>To maximize your revenue, you can\u2019t use the same messaging to target all of your customers.<\/p>\n\n\n\n<p>After all, each customer is unique and at a different stage of the buyer journey. Some are already familiar with your brand (and may have bought from you before), while others are new and still need a bit of convincing.<\/p>\n\n\n\n<p>Going through and segmenting your customer list by yourself, however, is going to be too time-consuming. Automation can segment your customer list based on different factors, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Age<\/li>\n\n\n\n<li>Location<\/li>\n\n\n\n<li>Purchase history<\/li>\n\n\n\n<li>Brand engagement&nbsp;<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n\n\n\n<p>As a result, you\u2019ll always be able to send the right message to the right person each time.&nbsp;<\/p>\n\n\n\n<div data-app=\"klaviyo\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-identify-your-most-loyal-customers\">4. Identify Your Most Loyal Customers<\/h4>\n\n\n\n<p>To go further in your segmenting, you can use automation to help you identify your best customers and potential brand advocates. You\u2019ll get answers to questions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who\u2019s frequently buying your items, even when they\u2019re not on sale?<\/li>\n\n\n\n<li>Who\u2019s spreading the word about your brand to others around them?<\/li>\n<\/ul>\n\n\n\n<p>Once you know who your best customers are, you can find ways to reward them so they continue buying from you. For example, you could offer them exclusive discounts that no one has access to, or put them on a VIP list.&nbsp;<\/p>\n\n\n\n<div data-app=\"loyaltylion\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-5-send-post-purchase-surveys\">5. Send Post-Purchase Surveys<\/h4>\n\n\n\n<p>Brands are so focused on sales that they tend to overlook the <a href=\"https:\/\/www.getmesa.com\/blog\/add-a-post-purchase-survey-on-your-checkout-page\/\">post-purchase<\/a> process. It\u2019s the perfect opportunity to get to know the customer better and find ways to improve your service.<\/p>\n\n\n\n<p>With automation, you can directly send a post-purchase survey once your store fulfills an order. You can ask the customer to rate their experience on a scale of five stars or comment on their feedback.<\/p>\n\n\n\n<p>It\u2019s going to show customers that you value their satisfaction and take the extra step to meet their needs.<\/p>\n\n\n\n<div data-app=\"delighted\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-6-send-upsell-offers\">6. Send Upsell Offers<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\/blog\/upselling-and-cross-selling\" target=\"_blank\" rel=\"noreferrer noopener\">Upselling<\/a> is one of the most effective tactics to boost your average order value. It consists of encouraging the customer to buy complementary products that go along with their purchase.&nbsp;<\/p>\n\n\n\n<p>For example, let\u2019s say that you\u2019re a men\u2019s grooming brand, and a customer buys a pair of razors. To complement the purchase, you can offer them shaving cream and cologne that complement the order.&nbsp;<\/p>\n\n\n\n<p>It helps you win extra sales, while the customer gets the most out of their purchase. It\u2019s a win-win for everyone.<\/p>\n\n\n\n<p>You can use automation to create upsell products once a customer makes a purchase. This can take the form of an email or a popup on the checkout page.<\/p>\n\n\n\n<div data-app=\"omnisend\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shipping-management\"><span class=\"ez-toc-section\" id=\"Shipping-Management\"><\/span>Shipping Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best website and products in the world could never make up for a poor shipping strategy. To satisfy customers, you need to make sure that their order gets in front of their door safely and sound.<\/p>\n\n\n\n<p>At the same time, taking care of shipping can be a time-consuming process. There are so many things to handle, such as counting your boxes, finding the best shipping rates, creating your shipping labels\u2026<\/p>\n\n\n\n<p>The list just goes on and on.<\/p>\n\n\n\n<div class=\"wp-block-data443-irp-shortcode irp-shortcode\">[irp posts=&#8221;5273&#8243; name=&#8221;Shippo vs Shipstation &#8211; Which is the best shipping automation app?&#8221;]<\/div>\n\n\n\n<p>Here are examples of automation workflows that make the shipping process a breeze:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-7-create-and-print-shipping-labels\">7. Create and Print Shipping Labels<\/h4>\n\n\n\n<p>Dealing with shipping labels manually can be a headache. A simple misspelled letter on the label is all it takes for the package to not arrive to the customer.<\/p>\n\n\n\n<p>Automation helps you print shipping labels instantly and make sure that each order is accurate. Not only will it save you time, but you\u2019ll gain peace of mind that your order is shipped properly.<\/p>\n\n\n\n<div data-app=\"shipstation\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-8-offer-shipping-tracking-information\">8. Offer shipping Tracking Information<\/h4>\n\n\n\n<p>More and more brands are including shipping tracking infor\u00f9mation as part of their service. It gives real-time updates on the package, so customers can know exactly when they expect to receive their order.<\/p>\n\n\n\n<p>Many shipping automation tools come with a track and trace feature on all orders. Customers will be able to follow the path of their package and be reassured that their package is on its way.<\/p>\n\n\n\n<p>You won\u2019t have to manually answer questions such as \u201cwhen is my package coming?\u201d ever again.<\/p>\n\n\n\n<div data-app=\"tracktor\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inventory-and-logistics-management\"><span class=\"ez-toc-section\" id=\"Inventory-and-Logistics-Management\"><\/span>Inventory and Logistics Management<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aside from shipping, how you manage your inventory is what could also make or break your eCommerce store.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re low on stock, you won\u2019t be able to meet the needs of your customers. On the other hand, if you stock too much, you\u2019ll be spending too much money on inventory costs.<\/p>\n\n\n\n<p>It can be tricky to predict the demand for your product. Retailers lose over <a href=\"https:\/\/www.retaildive.com\/news\/out-of-stocks-could-be-costing-retailers-1t\/526327\/\" target=\"_blank\" rel=\"noreferrer noopener\">$1 trillion in sales and revenue each year<\/a> to stock-outs alone.<\/p>\n\n\n\n<p>Here\u2019s how automation helps you prepare in advance before your inventory runs out:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-9-reorder-product-when-stock-is-low\">9. Reorder Product When Stock is Low<\/h4>\n\n\n\n<p>Stock-outs can be challenging to deal with. To save yourself time, you need to be able to predict when a product is about to sell out, so you can proceed to order and avoid the dreaded <em>\u201cout of stock\u201d<\/em> message on the product page.&nbsp;<\/p>\n\n\n\n<p>Automation can alert you when you\u2019re about to run out on a product so you can stock up more items for your store.<\/p>\n\n\n\n<div data-template=\"send-slack-message-to-channel-when-inventory-runs-low\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-10-update-your-warehouse-when-an-order-is-not-fulfilled\">10. Update Your Warehouse When An Order is Not Fulfilled<\/h4>\n\n\n\n<p>Fulfilling orders can be bumpy at times A customer may have made a purchase, but the warehouse didn\u2019t get the memo.<\/p>\n\n\n\n<p>With automation, you can automatically send a message to the warehouse to let them know that an order needs to be processed. They can then proceed to fix the issue and fulfill the order.<\/p>\n\n\n\n<div data-template=\"send-fulfillment-issue-from-shopify-to-slack-channel\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-11-hide-sold-out-products-from-the-store\">11. Hide Sold Out Products From the Store<\/h4>\n\n\n\n<p>Automation identifies products that are sold out and hides them from your website. You won\u2019t have to manually look at each of your products in the database and take them off from your store website yourself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handling-returns-and-customer-complaints\"><span class=\"ez-toc-section\" id=\"Handling-Returns-and-Customer-Complaints\"><\/span>Handling Returns and Customer Complaints<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Unfortunately, it\u2019s impossible to satisfy every single customer.&nbsp;<\/p>\n\n\n\n<p>At some point or another, a customer will buy a product from you, only to return it a couple of days later. Or, they might get disappointed by your service and post a negative review online.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.trustpilot.com\/reviews\/learn-from-customers\/why-a-personalized-consumer-experience-matters-in-the-ecommerce-world\" target=\"_blank\" rel=\"noreferrer noopener\">90% of US customers<\/a> believe that the way a brand handles customer service determines whether they&#8217;ll continue purchasing from them. So yeah, it\u2019s not something you can take lightly.<\/p>\n\n\n\n<p>Tracking every single customer request and complaints on your own is a long process. Thankfully, automation provides you with various workflows that reduce your customer service workload:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-12-automate-your-returns-procedure\">12. Automate Your Returns Procedure<\/h4>\n\n\n\n<p>Each eCommerce store needs an effective way to handle returns: <a href=\"https:\/\/www.invespcro.com\/blog\/ecommerce-product-return-rate-statistics\/#:~:text=Check%20out%20our%20new%20infographic,return%20rate%20statistics%20and%20trends.&amp;text=Around%2049%25%20of%20retailers%20offer,return%20an%20item%20in%2Dstore.\" target=\"_blank\" rel=\"noreferrer noopener\">30% of online products are returned<\/a>, compared to only 8% for brick and mortar stores.<\/p>\n\n\n\n<p>To save yourself from future hassle, you can use automation to streamline the returns process. It can integrate with your 3PL, and customers will be able to return their item without having to reach out to you.<\/p>\n\n\n\n<p>On top of that, some returns automation tools provide you with returns data so you can improve your brand\u2019s products and marketing.<\/p>\n\n\n\n<div data-app=\"loop-returns\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-13-identify-negative-reviews-and-solve-them-quickly\">13. Identify Negative Reviews and Solve Them Quickly<\/h4>\n\n\n\n<p>When it comes to negative reviews, time is not on your side. You must respond to the customer right away and solve their issues as fast as possible.<\/p>\n\n\n\n<p>Automation allows you to set up rules based on <a href=\"https:\/\/www.getmesa.com\/blog\/chatgpt-product-reviews-summary-demo\/\">customer review feedback<\/a> so you can track negative reviews the minute they show up. For example, you can create a rule to monitor all ratings below two stars and send them to your customer service.<\/p>\n\n\n\n<div data-app=\"yotpo\" data-max-items=\"3\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-final-thoughts-leveraging-automation-from-the-start\"><span class=\"ez-toc-section\" id=\"Final-Thoughts-Leveraging-Automation-From-the-Start\"><\/span>Final Thoughts: Leveraging Automation From the Start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Automation not only improves the customer experience but helps you run your business more efficiently. With the extra savings, you\u2019ll make in time and money, you\u2019ll find countless ways to grow your eCommerce store.<\/p>\n\n\n\n<p>Master productivity instantly by automating any repeatable task or process with the ease of MESA&#8217;s point-and-click setup. Our Customer Success team is available to help set up and configure any workflows so you can get more done today.&nbsp;<\/p>\n\n\n\n<div class=\"card-next-steps\">\n\t<div class=\"card__content\">\n\t\t<h4>What to do next&#8230;<\/h4>\n<p>The fastest way to see automation working in your store is to start with a single workflow.<\/p>\n<ol>\n<li><a href=\"https:\/\/www.getmesa.com\/pricing\"><strong>Try MESA free<\/strong><\/a> \u2014 start a 7-day free trial and get your first workflow running.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/templates\"><strong>Browse the template library<\/strong><\/a> \u2014 pre-built workflows for the most common Shopify automation tasks.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/yedric\"><strong>Talk to Yedric<\/strong><\/a> \u2014 describe what you want to automate, and let our AI assistant build it for you.<\/li>\n<li><a href=\"https:\/\/www.getmesa.com\/support\"><strong>Get free workflow setup<\/strong><\/a> \u2014 MESA&#8217;s team will build your first workflow at no cost.<\/li>\n<\/ol>\n\t<\/div><!-- \/.card__content -->\n\n\t\n<div class=\"socials card__socials\">\n\t<ul>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/twitter.com\/getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/twitter-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: twitter\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.youtube.com\/@getmesa\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/youtube-icon.svg\" class=\"attachment-small size-small\" alt=\"icon: youtube\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/company\/9754608\/\" target=\"_blank\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.getmesa.com/blog\/wp-content\/uploads\/linkedin-icon.svg\" class=\"attachment-small size-small\" alt=\"linkedin icon\" \/>\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div><!-- \/.socials -->\n<\/div><!-- \/.card-next-steps -->\n","protected":false},"excerpt":{"rendered":"<p>The eCommerce industry is exploding worldwide. In 2022, the e-commerce market in the U.S. is expected to generate $986.10 billion&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[172],"tags":[159,146,148,291,312,13,318],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity","tag-gorgias","tag-klaviyo","tag-omnisend","tag-slack","tag-stamped","tag-tracktor","tag-yotpo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 Time-Saving Workflows for Growing DTC Brands - MESA<\/title>\n<meta name=\"description\" content=\"The eCommerce industry is exploding worldwide. 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