Google Analytics tracks and reports website traffic, giving companies insight into the behaviors their visitors exhibit. Google Analytics tracks information like site traffic, site visit length, and bounce rate. This data can be further broken down by factors such as a traffic source or campaign.
Now that Google Analytics is connected to Mesa, you can use workflows to create a transaction or event in Analytics any time something occurs in your Shopify store or apps. That means you can now log transactions external to Shopify in Analytics to track the lifetime value of all your customers. You can also import failed payments as an event to see the total site behavior leading to a failed payment.
Get Started with Google Analytics and Mesa
Follow these simple instructions to get connected in a matter of minutes:
- Install Mesa on your Shopify store
- Sign up for Analytics, if you don’t already have an account
- You can jump straight into Mesa’s visual builder
- Or jumpstart your automation using a pre-made template